China is leading the way in digitalizing the consumer experience in retail, but both major competitors – Alibaba and Tencent – have different retail strategies, says WeChat expert Matthew Brennan to the News Lens. Alibaba focuses on the offline experience, Tencent’s WeChat will stay online. In 2018 the battle will be on mobile payment, he adds.Read More →

Handing out hongbao’s when staff returns from Spring festival is one way how Chinese companies retain staff. WeChat expert Matthew Brennan joined Tencent’s CEO Tony Ma handing out hongbao’s last Friday in Shenzhen to some of this 43,000 employees, he reports on his LinkedIn page.Read More →

Tencent is one of the world’s largest and most influential IT companies, but very few know what the company looks like. WeChat expert Matthew Brennan made for China Channel the Tencent Report, a short introduction to the company.Read More →

Tencent’s WeChat, one of China’s leading data companies, might be easier in sharing data with the government compared to its Western competitors, says WeChat expert Matthew Brennan. But when it comes to sharing data with marketeers, the company is way more restrictive, he tells in Harvard Political Review.Read More →

Tencent’s WeChat started early 2017 their mini programs, a solution away from full blown apps, or building a platform, to help brands on their service. WeChat expert Matthew Brennan explains at the JingDaily how why the mini programs took off successfully after a slow start.Read More →

E-commerce expert Matthew Brennan discovered how WeChat silently started to promote Tencent’s WeBank, a potentially major move in pushing internet banking ahead of the traditional banks in China, he writes on his website China Channel. The old banks will have to run for their money.Read More →

Internet giant Tencent might be most known for its loss-making WeChat, but that chat tool is effectively used to generate revenue through gaming, says e-commerce expert Matthew Brennan on QZ. The company reported a stellar performance of the second quarter.Read More →