Tag Archives: Helen Wang
Burger King had a hard time setting up shop in China, but seems finally to be able to get the country. China consultant Helen Wang explains on her weblog a few of the mistakes the US chain made, and what we can learn from it. One lesson: work from China, not Singapore.
Incoming president Xi Jinping tried to define his Chinese dream, and got – rather uncensored – he did not gather a lot of support among China’s internet users. Helen Wang, author of The Chinese Dream summarizes the Chinese efforts to define their dream in Forbes.
Preferences of Chinese consumers are changing fast and differentiating. Author Helen Wang of “The Chinese Dream” summarizes the five most important trends for 2013. Certainly, China is going to be the largest e-commerce market in the world, she writes in Forbes.
Yum! operates highly successful brands like KFC and Pizzahut in China, a success that is largely due to the ability to rebrand and reinvent itself to cater to the needs of Chinese customers, explains author Heleen Wang in Forbes.
The bestseller “The Chinese Dream: The Rise of the World’s Largest Middle Class and What It Means to You” on China’s middle class by Helen Wang is getting its second edition and Lord Wei, has written the new foreword, announces Helen Wang on her weblog.