Tag Archives: Helen Wang

China leads innovation in mobile – Helen Wang

In China social commerce has become the backbone of e-commerce, writes author Helen Wang in Forbes. Chinese internet companies offer services, their Western competitors only dream of. “China will lead innovation in mobile commerce”.

Learning from Burger King’s missteps – Helen Wang

Burger King had a hard time setting up shop in China, but seems finally to be able to get the country. China consultant Helen Wang explains on her weblog a few of the mistakes the US chain made, and what we can learn from it. One lesson: work from China, not Singapore.

Defining the Chinese dream – Helen Wang

Incoming president Xi Jinping tried to define his Chinese dream, and got – rather uncensored – he did not gather a lot of support among China’s internet users. Helen Wang, author of The Chinese Dream summarizes the Chinese efforts to define their dream in Forbes.

Five new trends of Chinese consumers in 2013 – Helen Wang

Preferences of Chinese consumers are changing fast and differentiating. Author Helen Wang of “The Chinese Dream” summarizes the five most important trends for 2013. Certainly, China is going to be the largest e-commerce market in the world, she writes in Forbes.

The middle class pushes back – Helen Wang

What is making China’s middle class making of the ongoing leadership transition in Beijing, author Helen Wang was asked by a range of media. On her weblog she summarizes some of her answers. “They are beginning to push back.”

What did Barbie wrong in China? – Helen Wang

When Barbie went down in 2011 in Shanghai yet another icon of US consumerism failed in China. Author Helen Wang looks back in Forbes and describes what Mattel did wrong.

For success in China, think opposite – Helen Wang

Succeeding in China needs special talents from Western companies, author Helen Wang explains in Forbes. One of them is thinking counter-intuitive, think opposite and act like Chinese. A crash course.

How Yum! rebranded for success in China – Heleen Wang

Yum! operates highly successful brands like KFC and Pizzahut in China, a success that is largely due to the ability to rebrand and reinvent itself to cater to the needs of Chinese customers, explains author Heleen Wang in Forbes.

Why did Starbucks win in China? – Helen Wang

Starbucks introduced a winning chain of coffee shops in a country of tea drinkers. Author Helen Wang analyses what the US company did right and found five key reasons, she explains in Forbes. First, they started to look smart.

The second edition of “The Chinese Dream” – Helen Wang

The bestseller “The Chinese Dream: The Rise of the World’s Largest Middle Class and What It Means to You” on China’s middle class by Helen Wang is getting its second edition and Lord Wei, has written the new foreword, announces Helen Wang on her weblog.