Your number of followers might be an important metric for popularity, but figuring out who are fake or not is tough, in China, even more than elsewhere, says marketing expert Ashley Dudarenok. And at Weibo the problem is even tougher, she tells at Abacus News.
Tag Archives: Ashley Dudarenok
Marketing expert Ashley Dudarenok visits one of Alibaba’s Hema supermarkets, based on AI and data-collection, paving the way for new retail. She even finds a fish with QR-code so you can track where it is coming from.
Innovation and China seemed have been at odds for a long time. But the country known for its copy-cats has made huge strides forward, and innovation has become a key feature in the country´s development. Not surprising, also speakers at the China Speakers Bureau reflect that important development.
China’s retailers, with Alibaba’s Hema at the helm, are leading the AI revolution in online and offline space. Consumer expert Ashley Dudarenok explains how AI, online and offline retail combine at a dazzling pace, at CFOinnovation.
What content works in China in 2019? All retail in China has to be entertainment, says marketing expert Ashley Dudarenok. Everything has to be playful.
China veteran Ashley Dudarenok notices an upswing in the mood about China’s economy, she tells in her daily vlog. Prospects for the trade agreement between China and the US look good. Financial reforms, including a reduction of the VAT is in the pipeline, and president Xi Jinping supports more than ever private companies.
China offers brands a wide range of channels to get to their consumers, but picking those channels should be done selective, says marketing veteran Ashley Dudarenok, especially when your budgets are tight, she explains at Marketing-interactive.
The battle of selling China internally in your larger company is still a struggle, says marketing expert Ashley Dudarenok, at her daily vlog. Heads of China operation feel lonely as they have to explain their headquarters how China works. Outdated views on China, and a global marketing department unwilling to adapt their material to China are just some of their problems.
Key Opinion Leaders (KOLs) in China differ very much from their colleagues in Europe and the US, says China marketing veteran Ashley Dudarenok, author of Digital China: Working with Bloggers, Influencers and KOLs to Vultlab. Western companies certainly need a China-strategy to enter this very different market, Ashley argues.