China internet giant Alibaba struck a major deal last week with Russia’s Mail.ru – one of Russia’s leading tech and media conglomerates that is already called Russia’s Alibaba. A smart move says Russian Ashley Dudarenok, a veteran marketer on China’s e-commerce and author of Unlocking the World’s Largest E-market: A Guide To Selling on Chinese Social Media in the China Economic Review.
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China-vlogger Ashley Dudarenok explains at Malaysian TV how China changed her, and how she developed into a personal brand, working at social media. And of course: Much about the new retail, e-commerce and developing opportunities in China.
E-commerce platform Douyin or Tik Tok has added new functions for both users and brands, explains e-commerce expert Ashley Dudarenok at AskleyTalks. Users can link up directly to Taobao, making it tighter linked to e-commerce leaders. And brands can get their verified accounts, more data on their visitors and more other insights.
The China market is of a magnitude brands cannot ignore, although some of the foreign brands still take this major consumer market not serious, says China veteran and marketing expert Ashley Dudarenok to Euromonitor. “It’s mostly European and American brands that have organizational challenges,” she adds.
Twenty years ago Chinese academics sent their first online message and since then the internet has changed China beyond recognition. Despite efforts by the government to keep freedom of speech in check, China´s internet users are freer than even. A few of our speakers are key experts in this field.
Getting your branding right in China remains a challenge. Consumers react different from those in your home markets. Their media consumption is different, and their online tools – where most Western ones are blocked – are very different indeed.
At the China Speakers Bureau, we can help you in developing the right strategy, by offering leading experts on branding in China. Here we offer four or them, but we have more to offer.
Digital transformation is key in the planning of companies, governments and individuals, as the world is changing beyond recognition. But for the world outside China it often remains unclear how the most innovative country is going to influence their digital future.
Speakers at the China Speakers Bureau can help you to make sense out of this often disruptive change of the world. Here we bring together a group of leading experts on China and how its digital transformation is going to change the world outside China too.
Selling your products to Chinese consumers has not become easier over the years, even now a larger part of them has more to spend. Fierce competition, limited access to the internet, strict government regulations and very different consumer taste are just a few of the barriers for foreign companies to succeed in China.
At the China Speakers Bureau, we can offer you a range of experts able to help you take those barriers. Are you interested in having one of them? Do get in touch, so we can help you to identify the right expert for dealing with your problem.
If at any place the switch from brick-and-mortar is going fast, it is China. Permanent online consumers comment, exchange information, and buy 24/7. When you sit down in a restaurant, you first ask the code for the free wifi, before the menu. When you travel abroad, you constantly discuss with friends and family back how, what to buy, or what not to buy.
China entrepreneur Ashley Dudarenok looks back for Ted-X at role models in communist Russia that shaped her worldview. China is the best breeding ground for female entrepreneurs, she argues.