Branding expert Ashley Dudarenok, author of Innovation Factory: China’s Digital Playbook For Global Brands (September 2023), discusses with Pascal Coppens what global brands can learn from China. Business models from the USA, Germany, and Japan have left their footprint in business education. Still, the innovations coming from China have been left out of this business learning process, says Dudarenok, especially regarding ways to reach consumers directly.Read More →

Business analyst Shaun Rein is interviewed by marketing guru Ashley Dudarenok on the most recent developments, as consumer confidence in China is slowly recovering at the end of 2023. But because of the ongoing trouble with the US, and because US firms fear more counterproductive measures by US President Biden, there are still many bears on the road to economic recovery. China focuses more on domestic companies, as US companies retreat, and the global south turns decisively to China for support, he says.Read More →

Marketing guru Ashley Dudarenok released today – together with co-author Ron Wardle – their book Innovation Factory: China’s Digital Playbook The two examine China’s digital transformation and its unique e-commerce and share what Western brands can learn to boost innovation, increase competitiveness, and foster a brighter future.Read More →

Hong Kong-based marketing expert Ashley Dudarenok dives into the lessons to learn from China and the future of retail in China, together with Kathryn Read. How did she start off in China, and evolved into one of the leading voices for both Chinese and foreign companies?Read More →

Social commerce is expected to grow exponentially until 2023 in North America, Europe, and Latin America, following the trends of market leader China, writes marketing expert Ashley Dudarenok. In Techn0de she describes three trends in social commerce brands have to know.Read More →

While brands are rightfully intrigued by the power of streamers in e-commerce, they cannot replace traditional influencers, says branding expert Ashley Dudarenok in Campaign Asia. “While there was a time when brands favoured streamers over traditional influencers, as they thought streamers can sell, these days they know better,” says Ashley Dudarenok,Read More →

China’s economic growth might have been lackluster post-Covid, but social commerce is the exception, even compared to traditional e-commerce, says e-commerce experts Ashley Dudarenok in Dao Insights. “New sales channels are changing the way businesses approach e-commerce, and they’re adapting their strategies to stay competitive,” she writes.Read More →