Tag Archives: Ashley Dudarenok

Marching on in China: influencer marketing – Ashley Dudarenok

Influencers are key for marketing, says China marketeer Ashley Dudarenok. Platforms might change when time moves on, influencers are here to stay, she adds in Forbes. ” In 2019 you can’t market in China without investing 20-70% of your marketing budget into influencers,” she says.

Western marketeers fail to connect with China consumers – Ashley Dudarenok

Western marketers rely on stereotypes of the Chinese consumers, rather than connecting with them, says China marketeer Ashley Dudarenok in the Holmes Report. “the relatively sudden rise of the Chinese consumer, has given rise to a number of stereotypes,” she adds.

Fighting fake followers: hard to do – Ashley Dudarenok

Your number of followers might be an important metric for popularity, but figuring out who are fake or not is tough, in China, even more than elsewhere, says marketing expert Ashley Dudarenok. And at Weibo the problem is even tougher, she tells at Abacus News.

Visiting Alibaba’s Hema supermarket – Ashley Dudarenok

Marketing expert Ashley Dudarenok visits one of Alibaba’s Hema supermarkets, based on AI and data-collection, paving the way for new retail. She even finds a fish with QR-code so you can track where it is coming from.

Innovation experts at the China Speakers Bureau (updated)

Innovation and China seemed have been at odds for a long time. But the country known for its copy-cats has made huge strides forward, and innovation has become a key feature in the country´s development. Not surprising, also speakers at the China Speakers Bureau reflect that important development.

Retail: the mirror of China’s AI revolution – Ashley Dudarenok

China’s retailers, with Alibaba’s Hema at the helm, are leading the AI revolution in online and offline space. Consumer expert Ashley Dudarenok explains how AI, online and offline retail combine at a dazzling pace, at CFOinnovation.

All marketing in China has to be playful – Ashley Dudarenok

What content works in China in 2019? All retail in China has to be entertainment, says marketing expert Ashley Dudarenok. Everything has to be playful.

New optimism hits China’s economy – Ashley Dudarenok

China veteran Ashley Dudarenok notices an upswing in the mood about China’s economy, she tells in her daily vlog. Prospects for the trade agreement between China and the US look good. Financial reforms, including a reduction of the VAT is in the pipeline, and president Xi Jinping supports more than ever private companies. 

How Facebook is copying WeChat – Ashley Dudarenok

Facebook’s CEO Mark Zuckerberg has implicitly admitted he wants to learn from China’s WeChat. Marketing expert Ashley Dudarenok sees here a pivotal moment where a leading US platform starts to…

Marketing in China: pick your channels wisely – Ashley Dudarenok

China offers brands a wide range of channels to get to their consumers, but picking those channels should be done selective, says marketing veteran Ashley Dudarenok, especially when your budgets are tight, she explains at Marketing-interactive.