China offers brands a wide range of channels to get to their consumers, but picking those channels should be done selective, says marketing veteran Ashley Dudarenok, especially when your budgets are tight, she explains at Marketing-interactive.
Tag Archives: Ashley Dudarenok
The battle of selling China internally in your larger company is still a struggle, says marketing expert Ashley Dudarenok, at her daily vlog. Heads of China operation feel lonely as they have to explain their headquarters how China works. Outdated views on China, and a global marketing department unwilling to adapt their material to China are just some of their problems.
Key Opinion Leaders (KOLs) in China differ very much from their colleagues in Europe and the US, says China marketing veteran Ashley Dudarenok, author of Digital China: Working with Bloggers, Influencers and KOLs to Vultlab. Western companies certainly need a China-strategy to enter this very different market, Ashley argues.
Marketing veteran Ashleys Dudarenok talks to successful vlogger Susie Hu about the competitive vlogging ecosystem on mainland China, where large numbers of would-be online celebrities try to join. What is your core value? How can you stand out among the competition and what are the most successful platforms?
Marketing veteran Ashley Dudarenok explains how the rebellious Peppa Pig, once denounced by the government as a “gangster” became one of the more popular symbols in the just started Year of the Pig.
Bargaining at Chinese markets is a show, explains marketing veteran Ashley Duranenok at her daily vlog, and she gives some basic rules. “Always stay in your role,” is a key one.
Luxury brands jumped on Douyin, a hip short video app that is popular among China’s young social media users, that has even been called the WeChat for luxury goods. Wrong, very wrong, says marketing veteran Ashley Dudarenok to the Jing Daily.
Self-made cyber celebrities take over positions of established Key Opinion Leaders (KOL’s) and redefine marketing, says vlogger and China-veteran Ashley Dudarenok to the China Daily. Brands are discovering the new trend.
Innovation and China seemed have been at odds for a long time. But the country known for its copy-cats has made huge strides forward, and innovation has become a key feature in the country´s development. Not surprising, also speakers at the China Speakers Bureau reflect that important development.
Marketing expert Ashley Dudarenok, co-author of Unlocking the World’s Largest E-market: A Guide To Selling on Chinese Social Media, looks back at the successful 11.11 Single’s day and compared Alibaba and competitor JD. She also noticed an emerging anti-consumerism movement at Weibo, where a growing number of people refuse to buy during this shopping festival.