Fashion brand Dolce&Gabbana got blamed for racism by its Chinese customers after using a promotional video, celebrities withdrew from a show planned for Wednesday in Shanghai and the brand withdrew its goods. The damage to the brand will be lasting, says branding expert Shaun Rein, author of The War for China’s Wallet: Profiting from the New World Order to AP.
The number of wealthy families on Greater China has grown in 2017, but growth is dropping and might even be lower in 2018 caused by the trade war and declining economic growth, says Rupert Hoogewerf, chairman of the Hurun China Rich List according to Barrons in a new report released this week.
Self-made cyber celebrities take over positions of established Key Opinion Leaders (KOL’s) and redefine marketing, says vlogger and China-veteran Ashley Dudarenok to the China Daily. Brands are discovering the new trend.
Tencent is moving its business model from mainly WeChat and B2C to the cloud. Tencent expert Matthew Brennan looks at the China Channel to the results he sees at the 2018 3Q results. It was the first time Tencent disclosed figures on their cloud activities.
Internet giant Alibaba might have sold for close to 31 billion US dollar at China’s Single’s Day, but author Zhang Lijia notices also growing concern on the massive shopping festival, she tells Upm Pulp. Consumerism and environmental concerns emerge with the growing turnover.
Videos of 5-star hotels in China showed unhygienic practices and went viral last week. But business analyst Shaun Rein, author of The War for China’s Wallet: Profiting from the New World Order, did not see anything new here, apart from the Western media picking up the upheaval this time, he tells at the Bangkok Post.
Marketing expert Ben Cavender discusses how China’s Single’s Day developed from a nondescript event ten years ago to a major shopping event at CGTN. “Consumers now want a more compelling experience, not just a product on display,” he says.
Chinese female entrepreneurs remain on top of the rich lists, says Hurun chief researcher Rupert Hoogewerf at the publication of the 2018 top 50 “Hurun Women Entrepreneur List” of 2018 at the Pandaily. The gender gap with their male colleagues remains, he adds, with a difference of 30 percent between men and women.
Marketing expert Ashley Dudarenok, co-author of Unlocking the World’s Largest E-market: A Guide To Selling on Chinese Social Media, looks back at the successful 11.11 Single’s day and compared Alibaba and competitor JD. She also noticed an emerging anti-consumerism movement at Weibo, where a growing number of people refuse to buy during this shopping festival.