China offers brands a wide range of channels to get to their consumers, but picking those channels should be done selective, says marketing veteran Ashley Dudarenok, especially when your budgets are tight, she explains at Marketing-interactive.
The new foreign investment law is no longer mentioning the ban on VIE’s like an earlier edition did in 2015. The tool to circumvent Chinese regulations by channeling investments through…
China’s telecom giant Huawei turned on an unprecedented PR machine after it got into rough weather and even exposed its reclusive founder to foreign journalists. Too late, too little, but not untypical for most Chinese companies, even when they have global aspirations, says marketing veteran Tom Doctoroff to the Holmes Report.
Shanghai lost its top position for international schools in China to Beijing, says The Hurun Education Top International Schools in China 2018, according to Shanghai-based Hurun chief researcher Rupert Hoogewerf in the Pienews. The survey is based on research on 330 professionals at those schools and government agencies.
The number of billionaires from China might be growing fast, US billionaires still earn far more, says Hurun China Rich List founder Rupert Hoogewerf to the Washington Post. The wealthiest in China was e-commerce giant Alibaba’s founder Jack Ma, the world’s 22nd-most-wealthy person, with US$39 billion.
Women in China might be regaining some tracking in the economy, they are still lacking political leverage and earn on average less than men, says author Zhang Lijia at Wion. “According to Zhang, if China wants to improve the lives of women, it will first need to accord them equal status in society and politics.”
London-based author Zhang Lijia, author of Lotus, a novel, on prostitution in China, recalls at Varsity the crude reality women have to face in China’s economy, a story many outside China might not see, speaking at Cambridge PEN, about the process of writing her latest book.
As the formal trade war might be heading to an end game, four US constituencies have different views on how to deal with China, even after the trade war ends, explains economist Arthur Kroeber, author of China’s Economy: What Everyone Needs to Know® at a meeting of the Asia Society.
The battle of selling China internally in your larger company is still a struggle, says marketing expert Ashley Dudarenok, at her daily vlog. Heads of China operation feel lonely as they have to explain their headquarters how China works. Outdated views on China, and a global marketing department unwilling to adapt their material to China are just some of their problems.
Equal treatment for foreign companies and a more open economy are just two of the positive issues China new foreign investment law offers, writes China veteran and lawyer Mark Schaub at the China Law Insight. The draft will be debated in the upcoming parliamentary conferences and includes a few interesting twists, including a revival of the VIEs (Variable Interest Entities)