Self-made cyber celebrities take over positions of established Key Opinion Leaders (KOL’s) and redefine marketing, says vlogger and China-veteran Ashley Dudarenok to the China Daily. Brands are discovering the new trend.
Tencent is moving its business model from mainly WeChat and B2C to the cloud. Tencent expert Matthew Brennan looks at the China Channel to the results he sees at the 2018 3Q results. It was the first time Tencent disclosed figures on their cloud activities.
Internet giant Alibaba might have sold for close to 31 billion US dollar at China’s Single’s Day, but author Zhang Lijia notices also growing concern on the massive shopping festival, she tells Upm Pulp. Consumerism and environmental concerns emerge with the growing turnover.
Videos of 5-star hotels in China showed unhygienic practices and went viral last week. But business analyst Shaun Rein, author of The War for China’s Wallet: Profiting from the New World Order, did not see anything new here, apart from the Western media picking up the upheaval this time, he tells at the Bangkok Post.
Marketing expert Ben Cavender discusses how China’s Single’s Day developed from a nondescript event ten years ago to a major shopping event at CGTN. “Consumers now want a more compelling experience, not just a product on display,” he says.
Chinese female entrepreneurs remain on top of the rich lists, says Hurun chief researcher Rupert Hoogewerf at the publication of the 2018 top 50 “Hurun Women Entrepreneur List” of 2018 at the Pandaily. The gender gap with their male colleagues remains, he adds, with a difference of 30 percent between men and women.
Marketing expert Ashley Dudarenok, co-author of Unlocking the World’s Largest E-market: A Guide To Selling on Chinese Social Media, looks back at the successful 11.11 Single’s day and compared Alibaba and competitor JD. She also noticed an emerging anti-consumerism movement at Weibo, where a growing number of people refuse to buy during this shopping festival.
Chinese-American rockstar Kaiser Kuo used to be frontman of the Beijing heavy metal band Tang Dynasty. For Sixth Tone he explains how Chinese culture can make a difference in music. “Drawing on Chinese culture can help bands stand out from the rest,” he says.
China’s financial institutions ponder on the pros and cons of a currency devaluation as the effects of the trade war with the US start to kick in. While devaluation is on the agenda, it would be a tricky road, says financial analyst Victor Shih, author of Factions and Finance in China: Elite Conflict and Inflation, at CapitalWatch.
China’s luxury travelers are high on the agenda of the tourism industry, and Rupert Hoogewerf, publisher of the Hurun China Rich List, sees a few major trends. Family trips are emerging as a preference, and WeChat groups of alumni of key universities a forgotten way to connect to the luxury travelers, he tells in the South China Morning Post.