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Strategic online communication, the Johnson Baby case – Sam Flemming

Sam Flemming Moving from tactical online solution to strategic communication is the new challenge to reach online consumers, writes Sam Flemming. In his latest article he explains how Johnson Baby…

Director IMD World competitiveness center joins China Speakers Bureau

Stephane Garelli Stephane Garelli, director of the IMD World Competitive Center and professor at IMD and Lausanne University, has joined the China Speakers Bureau as a speaker.Each year economists and…

Top-10 most sought speakers in August

Shaun Rein The China Speakers Bureau is only for a bit more than a month online, so getting a top-10 of most-sought-speakers is a bit of a tricky thing. Not…

Olympic emotions show a different country – Kaiser Kuo

Kaiser Kuo Sobbing Chinese have killed one global misconception about the country, the supposed lack of emotions they display, says Kaiser Kuo in an interview with Reuters. “Liu Xiang’s coach…

Accepting new speakers

via Wikipedia At the China Speakers Bureau we are going to open up for new speakers again. Getting assignments in is our priority, but we also do not want to…

China’s search for its soul – Tom Doctoroff

Tom Doctoroff Tom Doctoroff attended China’s search for its soul at the opening ceremony for the Beijing Olympics. In Adweek he explains how he enjoyed that, while the search is…

Dealing with failed Olympic marketing – Tom Doctoroff

Tom Doctoroff Olympic sponsors have started to lick their wounds and the Financial Times asked our Tom Doctoroff – among many others – to give their verdicts as marketing experts…

China Daily steals and manhandles article

Zhang Lijia When people compare the China Daily of twenty years ago with the Chinese English-language publication of today, they might think that things have improved. They might have, but…

China’s creative imperative – starting to read

Image via Wikipedia In my quest for interesting new angles and possible speakers for the China Speakers Bureau I have started to read a book I received yesterday from the…

KFC’s success in China – Warren Liu

Warren Liu KFC in China grew from one to over 1,400 outlets in China in twenty years time, making it into the largest foreign fastfood chain. Retired MBA-lecturer Warren Liu…

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