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The pitfalls of celebrity marketing – Shaun Rein

Shaun Rein by Fons1 via Flickr A pot smoking Michael Phelps illustrates now celebrities change from brand ambassadors into liabilities, especially in China where audiences tend to be less forgiving…

Construction, not export triggered China’s crisis – Arthur Kroeber

Arthur Kroeber by Fons1 via Flickr The declining export figures have not the influence on China’s economy that is commonly believed, says economic analyst Arthur Kroeber in The Globe and…

You cannot control the internet – Sam Flemming

Sam Flemming by Fons1 via Flickr You cannot control the IWOM (Internet Word of Mouth) and thus ultimately the internet, tells CIC-chief Sam Flemming 56minus1, when asked about the biggest…

Visiting professor at LUBS – Andrew Leung

Andrew Leung by Fons1 via Flickr Professor Andrew Leung, already having an impressive list of prestigious positions, has now also become Visiting Professor of the London Metropolitan University Business School…

CCTV fire exposes lack of popularity official media – Jeremy Goldkorn

Jeremy Goldkorn by Fons1 via Flickr Angry citizens took the fire in the hotel of the new Central China TV (CCTV) complex as a thankful excuses to show their dislike…

Chinese brands not ready to compete head-on-head – Tom Doctoroff

The financial crisis and declining values of Western brands might in theory offer Chinese br Tom Doctoroff by Fons1 via Flickr ands an inroad into Western markets, writes marketing guru…

CSB Europe headquarters relocated

Sam Flemming The Europe headquarters of the China Speakers Bureau has changed from today. The new address: China Speakers BureauBevrijdingslei 1BrasschaatAntwerp regionBelgiumChina mobile: +86 139 1734 4564Europe office: +32 3664…

Politics and boyfriends – Zhang Lijia

Zhang Lijia Indian reviewers of Zhang Lijia’s “Socialism is Great” react mildly shocked after the celebrity author visited their country, noting wryly that she is spending more time describing her…

Support for smaller companies needed – Shaun Rein

y Shaun Rein China is spending too much money on no-so effective stimulus plans for the infrastructure, while they should more focus on helping the smaller companies, writes leading analyst…

Small companies give economy more flexibility – Arthur Kroeber

Arthur Kroeber China’s economy has become much more resilient compared to the 1990s because of the larger number of smaller private enterprises, says analyst Arthur Kroeber of the consultancy firm…

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