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What is Coca-Cola getting for its Olympic investment

And the winner is….WikipediaCoca-Cola is spending an estimated US$ 450 million for marketing during the Beijing Olympics, up to US$90 million in sponsorship fees and about four times that figure…

Private equity firms turn to China – Shaun Rein

Shaun Rein Private equity firms turn increasingly to China as their home markets in Europe and especially the US are dropping very fast, argues Shaun Rein, Managing director of China…

Tips for picking a great speaker (7)

A former US president does not come alonebryanpearson via FlickrShould we compensate our speaker and how much? (2) In the previous entry we mainly focused on the market for unpaid…

Netting China’s online buzz – Sam Flemming at CNN

Sam Flemming “There are 210 million Internet users in China; that means 210 million publishers in China that can write anything they want,” says Sam Flemming, founder and CEO of…

The super-rich "are beginning to dance without their chains" – Rupert Hoogewerf,

Rupert Hoogewerf The super-rich are becoming a really sexy subject in the Chinese media. Today the Financial Times also describes this special group in Chinese society. Below the super-rich level…

How to pick a great speaker: the compensation I (6)

World Economic Forum via FlickrShould we compensate our speaker and how much? (1) One of the hottest issues we encounter – both in our talks with professional speakers and our…

Internet word on mouth

Sam Flemming If you want to know what a compelling speaker can do to an audience, you have to watch Sam Flemming speak. He is one of the more eminent…

How to pick a great speaker: the target (5)

via Wikipedia In most cases, you want to achieve something by inviting a speaker. Those targets might be rather diverse. For an incentive tour it might be ok to entertain…

Our focus: China

little room for foreign celebin Chinavia WikipediaAlthough our China Speakers Bureau is still very much under construction, a steady stream of potential speakers is entering already reporting for duty in…

How to pick a great speaker: the event organizer (4)

  How does the organization of your event looks like? You are probably familiar with that famous children’s game, where children queue up in a line, a message is whispered…

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