Influencers are key for marketing, says China marketeer Ashley Dudarenok. Platforms might change when time moves on, influencers are here to stay, she adds in Forbes. ” In 2019 you can’t market in China without investing 20-70% of your marketing budget into influencers,” she says.
Investor Jim Rogers tried to buy an ice-cream in Beijing but discovered you cannot buy it for money, you need a mobile. Alibaba and Tencent have become giant technology firms that have changed day-to-day life.
Western marketers rely on stereotypes of the Chinese consumers, rather than connecting with them, says China marketeer Ashley Dudarenok in the Holmes Report. “the relatively sudden rise of the Chinese consumer, has given rise to a number of stereotypes,” she adds.
The tech giant Alibaba listing on the Hong Kong stock market is already a sign things are changing for the US markets, and the ongoing trade war will stop many Chinese firms to list in the US, as they did in the past, especially when a bill by US Senator Marco Rubio is adopted or not, says Beida accounting professor Paul Gillis in Forbes.
Workers in China’s tech industry have been fighting the long work hours they make, the 996 – nine to nine working, six days a week. It’s difficult, admits William Bao Bean, managing director of startup accelerators Chinaccelerator and MOX, in the Asia Nikkei. The art for leaders at startups is motivating their teams.
China is the largest producer of rare earths for the high-tech industry, so using that position in the trade war with the US pops up regularly. But that weapon might hurt China more, warns financial analyst Sara Hsu in China US Focus.
Your number of followers might be an important metric for popularity, but figuring out who are fake or not is tough, in China, even more than elsewhere, says marketing expert Ashley Dudarenok. And at Weibo the problem is even tougher, she tells at Abacus News.
China will benefit greatly from the Korean reunification, argues investor Jim Rogers, as will North Korea. Many North-Koreans already live in China, and those will be important when political changes take place.
Perhaps not right away, but in the long run innovation in China might catch up with the US, says business analyst Andy Mok in the South China Morning Post. “A lot of research universities in the US – like MIT, Caltech – they’ve had decades of operations [since the second world war and the cold war],” said Mok.
Autonomous driving cars cause a range of issues, for example on collecting data to make them possible. Lawyer Mark Schaub looks at the legal issues when foreign companies have to send data to their headquarters outside China, for the China Law Insight.