When Tencent started during the 2014 CCTV New Year show to promote giving red envelopes online, few realized it was the successful kick-off what is now known as WeChat Pay, says WeChat expert Matthew Brennan to the JingDaily. Some luxury brands did not like the concept though: “The idea of a discount communicates value and is generally not an incentive that luxury brands want to be associated with.”
Category Archives: WeChat
Private companies in China can only survive when they team up with Tencent or Alibaba, creating a business scene that is unprecedented, says business analyst Shaun Rein, author of The War for China’s Wallet: Profiting from the New World Order to the South China Morning Post. “They basically have a gun to your head and you have to choose which of the two companies you want to work with.”
Cash was king, not so long ago in China. But as wealth and the middle class increased, mobile payments had an advantage, says business analyst Ben Cavender. Because other payment tools like cards did not have a solid footprint, eager smartphone users adopted mobile payments quickly, he tells That’s Magazine. But: “Realistically, I don’t think cash will go away entirely, but it will certainly be relegated to a less important role.”
Tencent’s WeChat announced a record number of monthly users over Springfestival passing one million. But WeChat expert Matthew Brennan expects that growth in numbers reached its top, and WeChat will be adding more functionality to expand its business, he tells CNNMoney.
Coming weeks China’s lawmakers will flood Beijing for the country’s annual gathering of its law makers. Favorite past time or media: counting the rich. Although China gets weekly four new billionaires, both conference will see fewer rich, although their average wealth went up, says Rupert Hoogewerf or Hurun who just released the 2018 Global Rich list, to AP.
China is leading the way in digitalizing the consumer experience in retail, but both major competitors – Alibaba and Tencent – have different retail strategies, says WeChat expert Matthew Brennan to the News Lens. Alibaba focuses on the offline experience, Tencent’s WeChat will stay online. In 2018 the battle will be on mobile payment, he adds.
Chinese companies are making great strides in using machine learning or AI. One of the reasons is that China’s WeChat is better fit than Facebook to integrate this disruptive tool, says William Bao Bean, director or the Chinaccelerator to eMarketer about influencer marketing in China.
Facebook’s bumpy relationship with China got another hit as the companies lead manager, Wang-Li Moser, in charge of government relations, decided last week to return to the US for “personal reasons”. Business analyst Ben Cavender explains why China does not really need Facebook, in the Wall Street Journal.