Category Archives: WeChat

Fighting WeChat: a tough challenge – Matthew Brennan

Bullet Messenger profiled itself last week at a competitor of WeChat, and got a lot of interest, certainly from investors. But its mission might be very tough to achieve, says WeChat expert Matthew Brennan at PYMNTS. “This is not a WeChat killer.”

Tencent’s investment strategy disclosed – Matthew Brennan

Tencent’s investment strategy is mostly a black box, where observers try to find a red line by looking at what the internet giant is doing. Tencent analyst Matthew Brennan got the unique possibility to discuss those issues with Tencent Investment Partnership Manager, Li Zhaohui, and published a translation on China Channel.

WeChat: huge and still growing – Matthew Brennan

Tencent’s WeChat has become the largest national platform in China. But despite its one billion monthly active users, the platform is only starting to grow and monetize its base, for example by using its mini-WeChats, says WeChat expert Matthew Brennan to the South China Morning Post.

The China take on digital transformation

Digital transformation is key in the planning of companies, governments and individuals, as the world is changing beyond recognition. But for the world outside China it often remains unclear how the most innovative country is going to influence their digital future. 

Speakers at the China Speakers Bureau can help you to make sense out of this often disruptive change of the world. Here we bring together a group of leading experts on China and how its digital transformation is going to change the world outside China too.

Marketing experts at the China Speakers Bureau

Selling your products to Chinese consumers has not become easier over the years, even now a larger part of them has more to spend. Fierce competition, limited access to the internet, strict government regulations and very different consumer taste are just a few of the barriers for foreign companies to succeed in China.

At the China Speakers Bureau, we can offer you a range of experts able to help you take those barriers. Are you interested in having one of them? Do get in touch, so we can help you to identify the right expert for dealing with your problem.

What made Pinduoduo so big? – Ben Cavender

For many outside China the successful IPO on Nasdaq of group purchasing platform Pinduoduo, mildly comparable to the less successful Groupon, came as a surprise. Shanghai-based business analyst Ben Cavender tries to explain the success at Inkstone. It uses the popular Tencent platforms WeChat and QQ.

How to deal with WeChat blocks – Ashley Dudarenok

Foreign brands know they need Tencent’s WeChat to sell their products to Chinese consumers, but working with WeChat mean dealing with blocks, says marketing expert Ashley Dudarenok, author of Unlocking the World’s Largest E-Market: A Guide to Selling on Chinese Social Media at AshleyTalks. Not only they have to deal with official rules, also Tencent does not like links to its direct competitors like Alibaba. How to deal with them?

WeChat: an unavoidable magnitude – Matthew Brennan

Tencent’s social platform WeChat is so huge, nobody can avoid the giant in China, says WeChat expert Matthew Brennan to Sixth Tone. Even Alibaba’s Jack Ma, Tencent’s largest competitor, has to use the platform.

Local messaging apps beat international competition – Matthew Brennan

In China, Tencent’s WeChat became the leading messaging apps, but  – unlike many think in the West – it is not government censorship that kept international competition at bay, says WeChat expert Matthew Brennan in The National. Also in other countries, local messaging app prove to be stronger.

Europe lags behind China digitally – Mark Greeven

China is way ahead of Europe when it comes to its digital transformation, says Zhejiang University professor Mark Greeven, author of Business Ecosystems in China: Alibaba and Competing Baidu, Tencent, Xiaomi and LeEco to the NRC. Europe is way over-regulated compared to China, he says, and companies get in China much more leeway to experiment.