Foreign brands used to be an asset on the China market, but those days are over, says marketing guru Ashley Dudarenok on her weblog. You need to bring a firm budget and take time to convince consumers your products is worth their money, she adds.Read More →
As the internet becomes a dominant sales channel in China, virtual key opinion leaders (KOLs) are becoming key for brands, says marketing expert Arnold Ma to the Jing Daily. As patriotism becomes an issue for global brands in China, they have to be careful in picking those virtual KOLs, adds Ma.Read More →
Decision-makers in China’s consumption are increasingly singles, with women becoming another major force to take into account, says marketing expert Ashley Dudarenok at the state-owned broadcaster CGTN. Mostly women decide on the purchase of a house, at the end of 2021 likely to be 82% of the deciding purchasers.Read More →
China’s biggest change over the past two years has been the development of its retail ecosystem, says marketing veteran Ashley Dudarenok at her vlog. Not only by thinking it out, but by implementing a change that has affected retail profoundly.Read More →
E-commerce firm Pinduoduo is closing in on market leader Alibaba, show recent post-corona figures, says marketing expert Arnold Ma in Kr-Asia. Ma believes that the key to Pinduoduo’s growth is its continuing focus on its D2C (direct to consumer) model across manufacturing, agriculture, independent sellers, and new brands.Read More →
COVID-19 has changed life for sales professionals, says marketing guru Ashley Dudarenok. The early coronavirus crisis in China has accelerated online retail with live streaming at its core and will do so also as the rest of the world comes out of the corona crisis.Read More →
China is one of few countries recovering from the coronavirus crisis, after an initial dip. Most foreign brands are still lacking a strategy to deal with the upsurge in China’s retail, says marketing expert Ashley Dudarenok at InsideRetail.Asia.Read More →
Financial analyst Sara Hsu looks at China’s post-corona recovery, which looks encouraging, although the good news is spread unevenly along the services sector, the smaller companies, and some regions, she tells at the state broadcaster CGTN.Read More →
China’s food shipping was already far ahead of competitors in the US, but making a profit is still not possible, says marketing veteran Ashley Dudarenok to 90xtra, although the restaurants are griping about the percentages the shippers ask. And the COVID-19 crisis did not improve relations between retailers and shippers.Read More →
Marketing guru Ashley Dudarenok interviews Aliexpress’s Martin Wang on how his Alibaba’ company is developing globally. Aliexpress started to sell products from firms in China to a global market, but now expands and offers its network to local producers everywhere by developing their digital platforms.Read More →
Already before COVID-19, American and Chinese internet giants fought for dominance in the booming market for food and grocery delivery, and the coronavirus crisis had cause another boom in the market, says William Bao Bean, managing director of global venture capital firm SOSV in Shanghai in Marketplace. Having dominance in their home market helps the Chinese players.Read More →
Shanghai-based VC William Bao Bean looks at the world after the COVID-19 recession will be gone. Fintech will go through the roof, like all things digital, home delivery, and health care applications he tells at this debate on India and China how the world will learn from China coronavirus crisis.Read More →