Selling online in China needs a completely different approach compared to the rest of the world. Marketing veteran Ashley Dudarenok, author of Unlocking the World’s Largest E-Market: A Guide to Selling on Chinese Social Media explains to CER what the difference is between e-commerce and mobile commerce, and why mobile is dominant in China.
Category Archives: retail
The China Speakers Bureau is happy to announce that Hong Kong-based marketing veteran Ashley Dudarenok is joining her speakers’ agency. Ashley not only has 12 years of business and marketing experience in China, and is an expert on social media but also using those tools in a very creative way.
China’s financial authorities might be wary of Bitcoins and other digital currencies, but the country is embracing the underlying blockchain technology. Self-driving cars, agriculture, retail and other industries use the deep pockets of the government to introduce the new technology.
At the China Speakers Bureau, we offer a range of speakers who can help you to make sense out of this new direction China is taking, leading the way for global innovation.
William Bao Bean, managing director of the Shanghai-based Chinaccelarator, tells about his busy week, trying to help foreign startups to enter China and helping Chinese companies to go global. The main problem of his international operation? “You never have a holiday.”
Supermarkets in China (and where not) have been unfriendly for innovation – to put it mildly. But Alibaba’s HEMA’s supermarkets, starting the so-called “new retail”, are causing a revolution, writes marketing guru Tom Doctoroff in AdAge. 25 Stores are functional and dozens more will be open soon.
Cross-border e-commerce offers huge opportunities, not only for China but for SME’s globally. Realizing those opportunities will not happen by itself, but needs huge efforts, says business consultant Andy Mok in a commentary for state-broadcaster CGTN.
Online payments have gained market share in China very fast, but that market is dominated by domestic players like Tencent and Alibaba, while foreign ones like Apple are less than a ripple, says fintech expert Matthew Brennan at Pymnts.
Blending online and offline operations has become an art in China, where the West can learn from, argues marketing expert Tom Doctoroff, on his LinkedIn Page. In Europe and America are offline retail operation declining, while that is not needed, he things.
Alibaba Pictures has expanded its merchandise market with a new deal for the successful Japanese Pokemon. But experts differ on the question such a more makes sense for Alibaba Pictures. A diversion from its core business, says business analyst Shaun Rein. But Beidu business professor Jeffrey Towson lauds the effort for a comprehensive approach of the total value chain, he tells the 6th Tone.
Japan’s discount-furniture king, Akio Nitori, dubbed the country’s IKEA, now wants to export its success into the region’s largest market: China. Business analyst Shaun Rein doubts whether their Japan success can be copied into China, he tells Bloomberg.