China’s retailers, with Alibaba’s Hema at the helm, are leading the AI revolution in online and offline space. Consumer expert Ashley Dudarenok explains how AI, online and offline retail combine at a dazzling pace, at CFOinnovation.
Category Archives: retail
What content works in China in 2019? All retail in China has to be entertainment, says marketing expert Ashley Dudarenok. Everything has to be playful.
Fighting Alibaba on e-commerce is a tough struggle, but Tencent’s WeChat is clearly delivering on improving its shopping environment, even when it does not beat Alibaba, says Tencent watcher Matthew Brennan to TechNode.
A glut in big cities and some high-profile failures like Mark&Spencer have raised doubts on the growth possibilities in China for premium retail brands. But there is still room for growth, if you pick your locations right, says retail expert Ben Cavender to the China Daily.
In a new trend, China brands are looking to cross traditional borders, seeking more synergy, says retail expert Ben Cavender to the China Daily. “Part of the challenge is in making the product meaningful to consumers,” said Cavender.
Key Opinion Leaders (KOLs) in China differ very much from their colleagues in Europe and the US, says China marketing veteran Ashley Dudarenok, author of Digital China: Working with Bloggers, Influencers and KOLs to Vultlab. Western companies certainly need a China-strategy to enter this very different market, Ashley argues.
Bargaining at Chinese markets is a show, explains marketing veteran Ashley Duranenok at her daily vlog, and she gives some basic rules. “Always stay in your role,” is a key one.
Luxury brands jumped on Douyin, a hip short video app that is popular among China’s young social media users, that has even been called the WeChat for luxury goods. Wrong, very wrong, says marketing veteran Ashley Dudarenok to the Jing Daily.
Apple was already losing ground to domestic mobile phone makers, but the economic downturn and patriotism towards Huawei will make the US giant even more vulnerable, says business analyst Shaun Rein, author of The War for China’s Wallet: Profiting from the New World Order to the BBC.
China is leading the innovation for retail and two to three years ahead of the US, says business analyst Shaun Rein, author of The War for China’s Wallet: Profiting from the New World Order, to CSB News. Internet giants like Alibaba started on mobile and then turned to brick-and-mortar, unlike the traditional retail who try to force online upon their customers.