Who to turn for advice to now US president Donald Trump seems to be heading for a trade war with China – and the rest of the world? A few experts at the China Speakers Bureau have started to make sense out of the erratic behavior of the leader of the world’s largest economy. Making sense out of what the world’s second-largest economy will do will only be slightly easier.
Category Archives: nationalism
Dolce&Gabbana was the latest fashion brand to feel the growing power of picky Chinese consumers, but it will certainly not be the last one, says consumer analyst Ben Cavender to the New York Times. “The reality is this is probably going to kill growth for them,” he said on D&G.
Fashion brand Dolce&Gabbana got blamed for racism by its Chinese customers after using a promotional video, celebrities withdrew from a show planned for Wednesday in Shanghai and the brand withdrew its goods. The damage to the brand will be lasting, says branding expert Shaun Rein, author of The War for China’s Wallet: Profiting from the New World Order to AP.
The political debate in the US has become rough, and some fear a return of McCarthyism from the 1950s when everybody linked to Russia feared prosecution. Now China too has come into the equation, and political methods move into the same direction, says China analyst Kaiser Kuo to the US World&News Report.
McDonald’s, Starbucks, KFC and Burger King are some of the American consumer brands in China who can get burned as the trade war heats up further, says business analyst Shaun Rein, author of The War for China’s Wallet: Profiting from the New World Order, to the South China Morning Post.
International airlines, ignoring Taiwan is part of China, according to China, were the latest to get into hot water with their marketing. But China’s sensitivities are nothing new, say Tom Doctoroff and Shaun Rein to OZY. It makes sense to let your China marketing vet by some China veterans, says both.
Nationalism has been a double-edged sword in China’s domestic policy, where the leadership mostly tried to control this natural sentiment among its citizens. But Xi Jinping is clearly taking a different direction when it comes to his foreign policy, tells economist Arthur Kroeber, author of China’s Economy: What Everyone Needs to Know® to the South China Morning Post.
The US is moving from a trade war on commodities towards tech firms like ZTE and Huawei, trying to get a foothold with for example 5G into the US, says economist Arthur Kroeber, author of China’s Economy: What Everyone Needs to Know® in the Nikkei Asian Review. “I think there probably is a desire to try and do what can be done to retard the progress of the Chinese firms in that.”
A new generation is emerging to set their mark on China. Marketing veteran Tom Doctoroff looks at the relative newcomers, and how they differ from past generations, for state-owned TV station CGTN. “Post-90s are proudly patriotic, they want to see a strong China,” he says.