Category Archives: mobile

Marketing in China: pick your channels wisely – Ashley Dudarenok

China offers brands a wide range of channels to get to their consumers, but picking those channels should be done selective, says marketing veteran Ashley Dudarenok, especially when your budgets are tight, she explains at Marketing-interactive.

Why 5G will change our lives as we know it – Andy Mok

While the world is still trying to come to terms with 5G and China’s position on the new technology, China itself is deploying 5G on a large scale. Andy Mok, a non-resident fellow at Center for China and Globalization explains for state-owned CGTN what the consumers might still miss on this development.

Fintech experts at the China Speakers Bureau (updated)

From a cash country, where transactions were done by moving plastic bags with money between bank branches, China has turned into a leading force in fintech or financiel technology. Mobile payment are standard. Bitcoins and blockchain technology found in China early adopters. Social media have – more than anywhere in the world – adopted payment systems to facilitate online trade.

How Tencent’s WeChat takes on Apple – Matthew Brennan

Tencent’s WeChat released last week to manage its successful mini-programs, moving ahead with an operating system, pushing against the already embattled competitor Apple, says Tencent watcher Matthew Brennan in CNBC.  The fight focuses on China, where mini-programs are most popular.

What Tencent does better than Apple – Matthew Brennan

Zhang Xiaolong, the founder of Tencent’s WeChat, delivered a speech on how the future of the company looks like. Tencent watcher Matthew Brennan looks at the way Tencent is doing things different than Apple, and why their mini-programs might be a winner, in Technode.

How can brands reach China’s slash generation – Tom Doctoroff

Social engagement has changed the Post-’95 generation in China beyond recognition. China veteran Tom Doctoroff dives into the ways brands can reach this complicated “slash generation” for Mumbrella Asia. How a new generation walks away from traditional conventions.

China tech firms withdraw from CES Las Vegas – Shaun Rein

The US-China trade war has another casualty: the CES consumer electronics trade show in Las Vegas, says business analyst Shaun Rein, author of The War for China’s Wallet: Profiting from the New World Order to the South China Morning Post.

China leads innovation in global retail – Shaun Rein

China is leading the innovation for retail and two to three years ahead of the US, says business analyst Shaun Rein, author of The War for China’s Wallet: Profiting from the New World Order, to CSB News. Internet giants like Alibaba started on mobile and then turned to brick-and-mortar, unlike the traditional retail who try to force online upon their customers.

Cyber celebrities redefine marketing – Ashley Dudarenok

Self-made cyber celebrities take over positions of established Key Opinion Leaders (KOL’s) and redefine marketing, says vlogger and China-veteran Ashley Dudarenok to the China Daily. Brands are discovering the new trend.

Comparing Alibaba and JD at Single’s Day – Ashley Dudarenok

Marketing expert Ashley Dudarenok, co-author of Unlocking the World’s Largest E-market: A Guide To Selling on Chinese Social Media, looks back at the successful 11.11 Single’s day and compared Alibaba and competitor JD. She also noticed an emerging anti-consumerism movement at Weibo, where a growing number of people refuse to buy during this shopping festival.