Marketing expert Ashley Dudarenok, co-author of Unlocking the World’s Largest E-market: A Guide To Selling on Chinese Social Media, looks back at the successful 11.11 Single’s day and compared Alibaba and competitor JD. She also noticed an emerging anti-consumerism movement at Weibo, where a growing number of people refuse to buy during this shopping festival.
Category Archives: mobile
Marketing guru Ashley Dudarenok co-authored with Lauren Hallanan her latest book, Digital China: Working with Bloggers, Influencers and KOLs, a hands-on introduction into the tricky e-commerce market in China for foreign companies, for one week available at Amazon for only US$0.99.
Once Apple’s iPhone was a much-wanted device for the picky Chinese consumers. But those glamorous days are over as domestic brands offer more than their US competitor, says branding analyst Ben Cavender to Patently Apple.
The Chinese government tries to shift its economy from investment-driven towards consumption, with considerable success. And the outside world is equally seeing the consumption power of the Chinese, as they travel more than ever, and spend per head more than tourists from any other country.
But tapping into that huge spending power is not always easy, and is driven by the often hard-to-predict habits of Chinese consumers, policies by the government and the powerful social media. Experts at the China Speakers Bureau are happy to give your efforts direction.
Chairman Jack Ma of Alibaba has been one of his kind in developing his company, and his retirement plan is no different, says Rupert Hoogewerf, the Shanghai-based founder of the Hurun Report, publisher of the China Rich List to the US News. “There’s only Bill Gates who has done the same.”
China-vlogger Ashley Dudarenok explains at Malaysian TV how China changed her, and how she developed into a personal brand, working at social media. And of course: Much about the new retail, e-commerce and developing opportunities in China.
Bullet Messenger profiled itself last week at a competitor of WeChat, and got a lot of interest, certainly from investors. But its mission might be very tough to achieve, says WeChat expert Matthew Brennan at PYMNTS. “This is not a WeChat killer.”
Tencent’s QQ has been the granddaddy of the Chinese internet and seemed on the way out, but is making a comeback, says Tencent expert Matthew Brennan at the South China Morning Post. With a slew of new features QQ has become attractive for the younger internet users.
A market of four billion users is waiting to be tapped into and William Bao Bean, managing director of the Shanghai-based SOSV, explains how his MOX is helping startups to do so. With a solid background in banking, telecom and the internet, William saw how mobile applications disrupted traditional industries, and offer new possibilities for companies to enter developing markets.
Enterprise accelerator MOX (mobile only accelerator) let six startups show-case in Singapore last week. William Bao Bean, partner at the Shanghai-based SOSV explains how his network helps to use big data to enhance their chances on a global market, he tells at E27.