Many Western brands in China might be targeting the emerging middle class, but that does not exist in China, like it does in the US, argues retail analyst Shaun Rein. Chinese consumer got for the premium products, or for the cheap, there is no middle ground, he writes in Bloomberg.
Category Archives: middle class
Being part of the aspiring middle class is not easy, Shanghai-based author Paul French knows. Their house keepers – or ayi’s – are hard to get, prices go up and your food gets poisoned, he summarizes the ordeal in the China Economic review.
Shaun Rein’s long-awaited book on The End of Cheap China: Economic and Cultural Trends that will Disrupt the World has reached the shelves of US book stores. Key lessons on change in China.
For many the purchasing habits of Chinese consumers are hard to gauge. Retail expert Paul French tells in The Telegraph why Chinese buy what and were. “Chinese consumers are still buying status.” But what gives status, might vary from other consumers.
Researcher Tricia Wang sends us through her websitea telling advertisement from Guangzhou depicting the new global consumer: a Chinese couple, served by a while male. “The entire global economy right now depends on the Chinese elite and middle-class to spend.”
Helen Wang, the author of the leading book, The Chinese Dream: The Rise of the World’s Largest Middle Class and What It Means to You, will be visiting London early December on the invitation of Lord Wei. She will also visit Paris and other parts of Europe and is available for speeches.
Being a patriot in China has become much easier, now the government focuses on increasing domestic consumption, writes retail analyst Paul French in The Telegraph. “All they have to do now is shop, shut up and then go shop some more.”