Category Archives: middle class
The fast rise in prosperity and high expectation might life for the generation of single children tough, very tough, with increasing daily pressure, tells China veteran Paul French in the Telegraph.
Marketing of luxury products in China is often done in a rather simplistic way; differentiating the market according to age, income and other features is key, says marketing guru Tom Doctoroff in Campaign Asia.
Yum! operates highly successful brands like KFC and Pizzahut in China, a success that is largely due to the ability to rebrand and reinvent itself to cater to the needs of Chinese customers, explains author Heleen Wang in Forbes.
Innovation is lagging, says most China experts, although the subject is high on the political agenda. Author Tom Doctoroff of “What Chinese Want” is equally harsh in Forbes. The Chinese won’t deliver on innovation.
H&M and Zara might be winners in the competitive fashion market in China, tells author Shaun Rein of “The End of Cheap China” to the BBC. But brands like Gap, Marks & Spencer, American Apparel, Abercrombie & Fitch and Banana Republic belong to the majority of the losers.
The changes described in business analyst Shaun Rein’s bestseller ‘The End of Cheap China”, offers not only challenges, but also opportunities, writes Seeking Alpha in a review of the book.
The bestseller “The Chinese Dream: The Rise of the World’s Largest Middle Class and What It Means to You” on China’s middle class by Helen Wang is getting its second edition and Lord Wei, has written the new foreword, announces Helen Wang on her weblog.
No says Shaun Rein in Bloomberg, it might take at least another ten years before China’s middle class earns enough, and he advises clients to focus on premium products for the rich. Yes, says Helen Wang in CNN, since China is cheap enough. What do you think? Fill in our poll.