A new generation is emerging to set their mark on China. Marketing veteran Tom Doctoroff looks at the relative newcomers, and how they differ from past generations, for state-owned TV station CGTN. “Post-90s are proudly patriotic, they want to see a strong China,” he says.
Category Archives: middle class
The Chinese government tries to shift its economy from investment-driven towards consumption, with considerable success. And the outside world is equally seeing the consumption power of the Chinese, as they travel more than ever, and spend per head more than tourists from any other country.
But tapping into that huge spending power is not always easy, and is driven by the often hard-to-predict habits of Chinese consumers, policies by the government and the powerful social media. Experts at the China Speakers Bureau are happy to give your efforts direction.
Self-sufficiency in food has long been the mantra of China. But that is changing, as the country even imports rice from the US. Aging farmers, pollution and other challenges makes this change necessary, tells assistant professor Sara Shu, as the domestic production cannot be guaranteed.
China’s consumers are becoming increasingly a force the rest of the world has to take into account, writes Beida business professor Jeffrey Towson at his weblog. Not only have Chinese more disposable income, they not only go for cheap offers, and regularly disrupt the world.
Most of China has left poverty behind, but people are still not happy. The search for moral values is now taking over the desire among China’s citizens, says author Ian Johnson of The Souls of China: The Return of Religion After Mao in PRI. How turning to religion can change the country.
The first wave of Chinese consumers has always been hard to get: prudent, and worried about their future. Beida business professor Jeffrey Towson describes at his weblog how the millennials have become an altogether different breed of consumers. On brand loyalty, emotion and confidence.
Not registered gatherings of religious believers have been a major force in the growing search for religion in China, but – says author Ian Johnson of The Souls of China: The Return of Religion After Mao in the Atlantic – they have largely been condoned by the government, and Johnson does not believe that might change.
China’s markets are littered with failures by US firms, but Airbnb might actually have a chance, says Beida business professor Jeffrey Towson in the Guardian. Domestic competition is not strong, and Airbnb has opportunities in international travel by Chinese.
Chinese consumers are becoming a force to be reckoned with. Often erratic, but massive because of their size, says business professor Jeffrey Towson on this first #ChinaConsumer vlog. Three predictions on where to watch this force of the future on hyperadoption and mobile.