Alibaba is looking for content to sell more products, and building influence among its future markets, explains WSJ wealth editor Wei Gu. The news paper might not make as much profit as in the past, it still has a huge influence in Hong Kong.
Category Archives: media
Are you still looking for ways to monetize quality content? Watch China, says managing director William Bao Bean of the ChinaAccelerator in Analyse Asia. Mobile applications in China are on average 2 to 3 years ahead of the US, he tells. Mobile commerce 3.0 is highly social, very competitive and does away with the classic ways of making money through advertising. China can focus on mobile innovation, because it has a home-base of 700 million mobile users.
Author Howard French of China’s Second Continent: How a Million Migrants Are Building a New Empire in Africa is leading a campaign against the famous US news program ´60 Minutes´ and how they cover Africa. From the Humanosphere. One major problem: they mainly ignore local people.
McDonald´s used to be a winner in China, but has started to face dropping sales. Retail analyst Ben Cavender explains why the US firm is likely to keep on dropping in AsiaOne. Food scandals caused loss of confidence among the consumers, and McDonald´s has been unable to repair the damage.
Finally the government takes pollution serious, long after its citizens noted the dangers, concludes journalist Ian Johnson in ChinaFile, after a smog documentary was taken off the internet. But censors acted after 100 million Chinese watched the much-praised movie, that sparked off an unprecedented debate.
Author Zhang Lijia looked – at the request of Al Jazeera – back at the history of the famous CCTV New Year gala, attracting each year hundreds of million viewers, with a major impacts on China´s citizens. Her main advice: “de-politicization of the show. The most important thing is to let people to have some fun as they deserve on the special occasion.”
Journalist Ian Johnson interviewed democracy guru Liu Yu on her work and the political debate in China for the New York Review of Books. In this fragment they discuss how China´s internet users start to learn from those debates abroad, if they are interested, that is.
Shanghai-based add guru Tom Doctoroff has been arguing since his book Twitter is Not a Strategy: Rediscovering the Art of Brand Marketing social media and traditional marketing strategies need to team up. In the Huffington Post he gives nine rules for effective online content, Here´s no.5 five, including Ford in China.
Branding needs more than social media tools like Twitter or Wechat, says Shanghai-based author Tom Doctoroff of Twitter is Not a Strategy: Rediscovering the Art of Brand Marketing on his book tour. Virals on social media do not build a brand, nor sell burgers, he says.
Some blamed heavy media censorship for the lack of interest at mainland China for the protests in Hong Kong. Author Zhang Lijia discovered mainlanders are genuinely not interested in Hong Kong. Her analysis at her weblog. Why the mainland and Hong Kong are drifting apart.