Cartoon Peppa Pig was the latest to get into China’s political crosshairs, but it was not the first and will not be the last, says branding expert Tom Doctoroff. For Mumbrella Asia he gives a quick overview of those problems, and some tips to avoid them, and limit the damage when you get caught.
Category Archives: media
When Tencent started during the 2014 CCTV New Year show to promote giving red envelopes online, few realized it was the successful kick-off what is now known as WeChat Pay, says WeChat expert Matthew Brennan to the JingDaily. Some luxury brands did not like the concept though: “The idea of a discount communicates value and is generally not an incentive that luxury brands want to be associated with.”
Very slowly the dreadful verdict of China’s approximately 30 million left-behind children on the country-side is slowly getting more coverage. Journalist Zhang Lijia, preparing a book on the issue, summarizes the problems for the New York Times. Why have they been forgotten?
Foreign companies would watch in fear media campaigns at China’s consumers day in the past. But this Thursday, consumer day will be a backdrop for upcoming months of tensions, now a trade war is looming, says business analyst Shaun Rein, author of The War for China’s Wallet: Profiting from the New World Order to Bloomberg.
Coming weeks China’s lawmakers will flood Beijing for the country’s annual gathering of its law makers. Favorite past time or media: counting the rich. Although China gets weekly four new billionaires, both conference will see fewer rich, although their average wealth went up, says Rupert Hoogewerf or Hurun who just released the 2018 Global Rich list, to AP.
News aggregator Jinri Toutiao agrees to distribute content from American media outlet BuzzFeed to a Chinese audience, the Sixth Tone reports. After failures to start media operations in China by Rupert Murdoch, Google, Yahoo, Facebook, Time Warner and Viacom – to mention a few – you can see business analyst Shaun Rein, author of The War for China’s Wallet: Profiting from the New World Order shaking his head in disbelieve, as he comments on the move.
How to make money in China, and how the country works as a powerbroker are the key subjects of The War for China’s Wallet: Profiting from the New World Order by author Shaun Rein. For NPR he tells what companies are doing well, but also why the Chinese censor might ban his book, as they did with previous ones.
Renowned China expert Arthur Kroeber, author of China’s Economy: What Everyone Needs to Know®, uses the final edition of the China Economic Quarterly (CEQ) to rub it in. Many journalists and other analysts made a living predicting China’s demise over the past two decades. Kroeber explains why those predictions failed, and not China itself, in the South China Morning Post.
China is using its growing state power to put pressure on other countries and companies, but it is not only the government, argues business analyst Shaun Rein, author of The War for China’s Wallet: Profiting from the New World Order. The government has become very sophisticated in using also the consumer wallets to put pressure on foreign brands and tourist destinations, he tells The Diplomat.