The China Speakers Bureau is happy to announce that Hong Kong-based marketing veteran Ashley Dudarenok is joining her speakers’ agency. Ashley not only has 12 years of business and marketing experience in China, and is an expert on social media but also using those tools in a very creative way.
Category Archives: media
Journalist Ian Johnson, author of The Souls of China: The Return of Religion After Mao, interviewed the sociologist Guo Yuhua, a known critic of the government. One jewel in the interview on how she was able to open an account on WeChat, despite the governmental censorship, for the NY Review of Books.
Journalist Ian Johnson gained most recently celebrity by his latest book The Souls of China: The Return of Religion After Mao. Last week we got a peek into his research activities showing what immerging into a subject mean for a dedicated journalist like Ian.
Cartoon Peppa Pig was the latest to get into China’s political crosshairs, but it was not the first and will not be the last, says branding expert Tom Doctoroff. For Mumbrella Asia he gives a quick overview of those problems, and some tips to avoid them, and limit the damage when you get caught.
When Tencent started during the 2014 CCTV New Year show to promote giving red envelopes online, few realized it was the successful kick-off what is now known as WeChat Pay, says WeChat expert Matthew Brennan to the JingDaily. Some luxury brands did not like the concept though: “The idea of a discount communicates value and is generally not an incentive that luxury brands want to be associated with.”
Very slowly the dreadful verdict of China’s approximately 30 million left-behind children on the country-side is slowly getting more coverage. Journalist Zhang Lijia, preparing a book on the issue, summarizes the problems for the New York Times. Why have they been forgotten?
Foreign companies would watch in fear media campaigns at China’s consumers day in the past. But this Thursday, consumer day will be a backdrop for upcoming months of tensions, now a trade war is looming, says business analyst Shaun Rein, author of The War for China’s Wallet: Profiting from the New World Order to Bloomberg.
Coming weeks China’s lawmakers will flood Beijing for the country’s annual gathering of its law makers. Favorite past time or media: counting the rich. Although China gets weekly four new billionaires, both conference will see fewer rich, although their average wealth went up, says Rupert Hoogewerf or Hurun who just released the 2018 Global Rich list, to AP.
News aggregator Jinri Toutiao agrees to distribute content from American media outlet BuzzFeed to a Chinese audience, the Sixth Tone reports. After failures to start media operations in China by Rupert Murdoch, Google, Yahoo, Facebook, Time Warner and Viacom – to mention a few – you can see business analyst Shaun Rein, author of The War for China’s Wallet: Profiting from the New World Order shaking his head in disbelieve, as he comments on the move.