Short entertaining videos of 15-30 seconds were hot in China a few years ago, says vlogger and marketeer Ashley Dudarenok on her vlog, but the internet population is moving to a long format, that is three minutes. Viewers really want to be part of your life, she says.
Category Archives: media
The disappearance of famous movie star Fan Bingbing now three months ago has kept many guessing for the reasons behind it. Being a celebrity in China has some extra risks, explains business analyst Shaun Rein, author of The War for China’s Wallet: Profiting from the New World Order, for AP. “There’s a greater risk for celebrities to get in trouble with the law and never be able to get a chance at redemption.”
Most Western media reports focus on the oppression of religion in China, and miss one of the most important developments in the country when it comes to religion, argues journalist Ian Johnson, author of The Souls of China: The Return of Religion After Mao in the China Zentrum. “Faith and values are returning to the center of a national discussion over how to organize Chinese life.”
Following the investigation into Russia meddling into US elections, California Congressman Jeff Denham has also accused China of the same. While there have been some minor spying incidents, political analyst Victor Shih, author of Factions and Finance in China: Elite Conflict and Inflation, does not see a similar effort for interference from China, he tells Politifact.
US media tend to frame their stories by dividing the world into winners and losers. In the US-China trade war they have declared the US the winner, for all the wrong reasons, writes political analyst Harry Broadman in Forbes. In this case, the media framing is creating a dangerous and wrong myth, he writes.
The China Speakers Bureau is happy to announce that Hong Kong-based marketing veteran Ashley Dudarenok is joining her speakers’ agency. Ashley not only has 12 years of business and marketing experience in China, and is an expert on social media but also using those tools in a very creative way.
Journalist Ian Johnson, author of The Souls of China: The Return of Religion After Mao, interviewed the sociologist Guo Yuhua, a known critic of the government. One jewel in the interview on how she was able to open an account on WeChat, despite the governmental censorship, for the NY Review of Books.
Journalist Ian Johnson gained most recently celebrity by his latest book The Souls of China: The Return of Religion After Mao. Last week we got a peek into his research activities showing what immerging into a subject mean for a dedicated journalist like Ian.
Cartoon Peppa Pig was the latest to get into China’s political crosshairs, but it was not the first and will not be the last, says branding expert Tom Doctoroff. For Mumbrella Asia he gives a quick overview of those problems, and some tips to avoid them, and limit the damage when you get caught.