Preferences of Chinese consumers are changing fast and differentiating. Author Helen Wang of “The Chinese Dream” summarizes the five most important trends for 2013. Certainly, China is going to be the largest e-commerce market in the world, she writes in Forbes.
Category Archives: luxury
China’s rich have just found another thing they love to have, the European butler, explains Hurun rich list founder Rupert Hoogewerf to Aljazeera. But not for long, as Chinese butlers are getting European training too.
While the world’s economies are stagnating, many look at the Chinese consumers as the only place where spending is still high on the agenda. But getting money out of the…
Previous darlings of the luxury industry like Louis Vuitton, Gucci, Omega, Versace and Hugo Boss are out of grace, as the country’s really rich focus on high quality, the real stuff, in stead of those parvenu brands. Hurun founder Rupert Hoogewerf explains in the China Daily what has changed.
Chinese consumers still buy luxury goods, despite a relative economic dip, says business analyst Shaun Rein in the New York Times. But their preferences are shifting and diversifying, depending on demographics and spending power.
The economic slowdown is now also hurting the confidence of the luxury consumers, concludes rich-list founder Rupert Hoogewerf or Hurun, based on the 2012 Hurun Luxury Price Index, quoted in the China Daily. Growth is the lowest in six years time.
Marketing of luxury products in China is often done in a rather simplistic way; differentiating the market according to age, income and other features is key, says marketing guru Tom Doctoroff in Campaign Asia.
Australia is one of the favorite destinations for 40 percent of the Chinese tourists, even beating France and the US. Retail analyst Paul French of Access Asia explains in InsideRetailing why.
China’s consumers continue to spend, despite a small dip in growth, also for decorating their homes, argues business analyst Shaun Rein, and goes against JWT executive Tom Doctoroff, who says Chinese consumers go for cheaper products. Shaun Rein dismantles three consumers myths in Business Week.