Category Archives: luxury

Who buys the luxury goods in China? – Shaun Rein

Shaun Rein by Fantake via Flickr The luxury goods market in China is growing fast, says Shaun Rein in CNBC, but retailers often focus on the wrong kind of customers….

Second wives key for luxury consumption – Tom Doctoroff

Tom Doctoroff by Fantake via Flickr China’s second wives account officially for one third of the country’s luxury consumption, says Tom Doctoroff in the Huffington Post, and elaborates on the…

Companies better in targeting Chinese consumers – Shaun Rein

Image by Getty Images via @daylife It took them a while, but luxury brands are becoming better in targeting the Chinese consumer, especially the young women, says Shaun Rein in…

More losers than winners on China’s luxury market – Shaun Rein

Shaun Rein Fantake via Flickr Many foreign companies get it wrong when they try to enter the booming luxury market in China, explains Shaun Rein to CNBC, just focusing on the…

Graff, Roy

Roy Graff is an accomplished Business Development and Marketing specialist with a focus on travel, hospitality and Chinese culture. Has led the market entry into China of a multinational travel company and launched his own China-focused niche market entry business. He travels from London, UK

Dudarenok, Ashley

Ashley is a China marketing expert with 12 years of professional experience in China. Ashley is fluent in Mandarin, Russian, German and English. She travels from Hong Kong.

Rein, Shaun

Shaun Rein is the Managing Director of the China Market Research Group, the world’s leading strategic market intelligence firm focused on China. He is one of the world’s recognized thought leaders on strategy consulting in China. In 2012 he published the bestseller “The End of Cheap China.” He travels from Shanghai.

Doctoroff, Tom

Tom Doctoroff is the leading authority on marketing in China. His successful book Billions: Selling to the New Chinese Consumer has founds its way to the shelves of almost every company working in China. Mr. Doctoroff switches in his speeches easily from a hand-on approach to a higher level, and prevents any confusion by telling again many real life stories from the dynamic marketing scene in China. He travels from Shanghai.