China offers brands a wide range of channels to get to their consumers, but picking those channels should be done selective, says marketing veteran Ashley Dudarenok, especially when your budgets are tight, she explains at Marketing-interactive.
Category Archives: internet
China has not only the largest group of online consumers but also a fully different digital ecosystem compared to the rest of the world. Digital veteran Matthew Brennan explains why the rest of the world needs to learn from China.
Key Opinion Leaders (KOLs) in China differ very much from their colleagues in Europe and the US, says China marketing veteran Ashley Dudarenok, author of Digital China: Working with Bloggers, Influencers and KOLs to Vultlab. Western companies certainly need a China-strategy to enter this very different market, Ashley argues.
While the world is still trying to come to terms with 5G and China’s position on the new technology, China itself is deploying 5G on a large scale. Andy Mok, a non-resident fellow at Center for China and Globalization explains for state-owned CGTN what the consumers might still miss on this development.
A dramatic consolidation has made life tough for all startups in China, including those focusing on travel, says William Bao Bean, the managing director of the Chinaccelerator, China’s first and leading startup accelerator based in Shanghai, to Phocuswire. Opportunities he still sees for the fast-growing number of outbound Chinese tourists.
Fintech expert Sara Hsu explains at her YouTube channel why China is eager to speed up the development of its 5G network, and what it means for the rest of the world. How do US and European concerns on cybersecurity relate to China’s development, ZTE, and Huawei, and how does it relates to you.
While renowned investor Jim Rogers is a firm believer in the blockchain technology and is sure that China leads the way in digitizing money, he believes that governments will stick to their own currencies, rather than crypto ones, he says on his weblog.
Marketing veteran Ashleys Dudarenok talks to successful vlogger Susie Hu about the competitive vlogging ecosystem on mainland China, where large numbers of would-be online celebrities try to join. What is your core value? How can you stand out among the competition and what are the most successful platforms?
The stagnation of China’s growth caused a massive drop of rich out of the Hurun China Rich List, says Hurun chief researcher Rupert Hoogewerf. But that drop has been more than compensated by the record growth of new unicorns in the country, he tells the South China Morning Post. China fostered almost 100 new unicorns in 2018.
Tencent’s WeChat released last week to manage its successful mini-programs, moving ahead with an operating system, pushing against the already embattled competitor Apple, says Tencent watcher Matthew Brennan in CNBC. The fight focuses on China, where mini-programs are most popular.