Consumers in China have become more sophisticated over the years in the way they handle brands, says China veteran Tom Doctoroff, Chief Cultural Office or Prophet and author of the bestseller What Chinese Want: Culture, Communism, and China’s Modern Consumer, at the occasion of the 2018 Prophet China Brand Relevance Index(TM) at the Market Business Inside.
Category Archives: intelligence
Most Western media reports focus on the oppression of religion in China, and miss one of the most important developments in the country when it comes to religion, argues journalist Ian Johnson, author of The Souls of China: The Return of Religion After Mao in the China Zentrum. “Faith and values are returning to the center of a national discussion over how to organize Chinese life.”
Alibaba’s chairman Jack Ma has unveiled his eagerly awaited succession plan, including a transfer of power to the current CEO Daniel Zhang. A very smart move, says business analyst Shaun Rein, author of The War for China’s Wallet: Profiting from the New World Order to the Nikkei Asian Review.
China-vlogger Ashley Dudarenok explains at Malaysian TV how China changed her, and how she developed into a personal brand, working at social media. And of course: Much about the new retail, e-commerce and developing opportunities in China.
The luxury consumer price index (CPI) went up 4.1% in the first five months of 2018, the highest rise since 2012, says Rupert Hoogewerf, chairman and chief researcher of the Hurun Report, according to the Global Times.
Marketing guru Tom Doctoroff denies stories about a downgrade of consumption in China, as some assume. There is less bling in the bigger cities, but the rest of the country sees more consumption as people just get enough income to start consumers, he tells at CGTN.
Tencent’s investment strategy is mostly a black box, where observers try to find a red line by looking at what the internet giant is doing. Tencent analyst Matthew Brennan got the unique possibility to discuss those issues with Tencent Investment Partnership Manager, Li Zhaohui, and published a translation on China Channel.
The China market is of a magnitude brands cannot ignore, although some of the foreign brands still take this major consumer market not serious, says China veteran and marketing expert Ashley Dudarenok to Euromonitor. “It’s mostly European and American brands that have organizational challenges,” she adds.
China’s internet giant Tencent had a rocky week with less than stellar quarterly figures and a government ban of a successful game. But while Tencent keeps on doing well, English language media have missed a major threat for Tencent, says internet expert Matthew Brennan on his China Channel website. Competitors like Bytedance and Tik Tok undermine the giant, he says.
Following the investigation into Russia meddling into US elections, California Congressman Jeff Denham has also accused China of the same. While there have been some minor spying incidents, political analyst Victor Shih, author of Factions and Finance in China: Elite Conflict and Inflation, does not see a similar effort for interference from China, he tells Politifact.