The battle of selling China internally in your larger company is still a struggle, says marketing expert Ashley Dudarenok, at her daily vlog. Heads of China operation feel lonely as they have to explain their headquarters how China works. Outdated views on China, and a global marketing department unwilling to adapt their material to China are just some of their problems.
Category Archives: intelligence
Equal treatment for foreign companies and a more open economy are just two of the positive issues China new foreign investment law offers, writes China veteran and lawyer Mark Schaub at the China Law Insight. The draft will be debated in the upcoming parliamentary conferences and includes a few interesting twists, including a revival of the VIEs (Variable Interest Entities)
The EU competition commissioner Margrethe Vestager banned the merger of European rail giants. They presented the merger as the way to stop competition from China. China expert Harry Broadman commends Vestager for her much debated ban as, Broadman argues, size is not the way to fight Chinese companies. Innovation is, he writes in Gulf News.
The trade negotiations between China and the US might be in their endgame, but the differences are still huge. The US wants China to stop running their economy as they have always done, says economist Arthur Kroeber, author of China’s Economy: What Everyone Needs to Know®, to the Asia Society blog.
China is pondering to throw in a currency deal in its trade negotiations with the US, maintaining the value of the Renminbi, to pacify the doves in the White House. But that might be a wrong idea, say analysts like economist Arthur Kroeber, who point at Japan. Japan agreed to a currency deal in 1985 as has paid for it dearly, writes the South China Morning Post.
Global gloom has hit billionaires worldwide, but especially in China, as 213 lost their position at the China Hurun rich list. Globally 430 dropped off the global edition. Poor performance of…
In a new trend, China brands are looking to cross traditional borders, seeking more synergy, says retail expert Ben Cavender to the China Daily. “Part of the challenge is in making the product meaningful to consumers,” said Cavender.
P2P lending used to be one of the darlings of the financial industry in China, but those days are over, describes financial analyst Sara Hsu in a thorough overview of the developments at SupChina. More consolidation of the industry is expected, she adds.
China veteran Tom Doctoroff will join the electric vehicle startup Evelozcity in Los Angeles as head of marketing and leaves his current position at Prophet, he announced, according to Marketing-interactive. The company will get a more sexy name down the road.
Key Opinion Leaders (KOLs) in China differ very much from their colleagues in Europe and the US, says China marketing veteran Ashley Dudarenok, author of Digital China: Working with Bloggers, Influencers and KOLs to Vultlab. Western companies certainly need a China-strategy to enter this very different market, Ashley argues.