Short entertaining videos of 15-30 seconds were hot in China a few years ago, says vlogger and marketeer Ashley Dudarenok on her vlog, but the internet population is moving to a long format, that is three minutes. Viewers really want to be part of your life, she says.
Category Archives: intelligence
One of the purposes of Trump’s trade war is convincing US companies to leave China. But they are not yet ready to move, says economist Arthur Kroeber, author of China’s Economy: What Everyone Needs to Know®, in the Channel News Asia. And when they move, they might before countries like Vietnam over the US, he adds.
China routinely dismisses accusations it is copying the behavior of former colonial powers in Africa, but is missing the point, says journalist Howard French, author of China’s Second Continent: How a Million Migrants Are Building a New Empire in Africa, at the Sydney Morning Herald.
Marketing veteran Ashley Dudarenok explains on her daily vlog why thinking that China is cheap is a misconception. Picky Chinese consumers like to consume, but not necessarily what you have…
For investors the prospects for North-Korea are similar to China in 1978, says superinvestor Jim Rogers, author of Street Smarts: Adventures on the Road and in the Markets, according to the Korean medium Hankyoreh. “If North Korea introduces reforms and openness, it will achieve rapid economic growth in the double digits or higher.”
Tencent watcher Matthew Brennan has an in-depth look at how the recent reorganization of the internet giant reflects on the internet in China, especially how the company that became big through WeChat and B2C moves towards a more industrial approach, he writes on his weblog at China Channel.
Consumers in China have become more sophisticated over the years in the way they handle brands, says China veteran Tom Doctoroff, Chief Cultural Office or Prophet and author of the bestseller What Chinese Want: Culture, Communism, and China’s Modern Consumer, at the occasion of the 2018 Prophet China Brand Relevance Index(TM) at the Market Business Inside.
Most Western media reports focus on the oppression of religion in China, and miss one of the most important developments in the country when it comes to religion, argues journalist Ian Johnson, author of The Souls of China: The Return of Religion After Mao in the China Zentrum. “Faith and values are returning to the center of a national discussion over how to organize Chinese life.”
Alibaba’s chairman Jack Ma has unveiled his eagerly awaited succession plan, including a transfer of power to the current CEO Daniel Zhang. A very smart move, says business analyst Shaun Rein, author of The War for China’s Wallet: Profiting from the New World Order to the Nikkei Asian Review.
China-vlogger Ashley Dudarenok explains at Malaysian TV how China changed her, and how she developed into a personal brand, working at social media. And of course: Much about the new retail, e-commerce and developing opportunities in China.