Marketing guru Ashley Dudarenok interviews Aliexpress’s Martin Wang on how his Alibaba’ company is developing globally. Aliexpress started to sell products from firms in China to a global market, but now expands and offers its network to local producers everywhere by developing their digital platforms.Read More →
Observers got alerted when internet giant Tencent said it wanted to take search engine Sogou private, even tough Soguo is smaller than market leader Baidu. Marketing specialist Ashley Dudarenok explains to KR-Asia why the move makes sense, “Sogou lacks Baidu’s larger market share but possesses better search technology and algorithms, allowing for better user experience,” she says.Read More →
Donald Trump’s plan to ban Tiktok from the US is straight-up Sinophobia, says former Baidu communications director Kaiser Kuo to Slate. Most successful apps in China will not make a decent following among consumers in the rest of the world, he argues, just because they are too much adjusted to China’s internet rules and customs, he adds.Read More →
Having a strong digital strategy has put Burberry ahead of luxury competitors even before the coronavirus crisis hit the purchasing behavior of China’s consumers, says business analyst Shaun Rein to the BBC.Read More →
Third-generation social media are getting ready to emerge, and marketing specialist Arnold Ma explains how Tiktok – Douyin in China – is leading the way away from platforms to content-driven communication, he tells at the UK Advertising Exports Group (UKAEG) at Shanghai International Advertising Festival (SHIAF) July 2020. Will WeChat survive in the new digital revolution? How 5G will change the world.Read More →
The crisis caused by COVID-19 is going to change many familiar habits by consumers and companies, says Shanghai-based VC and SOSV General Partner William Bao Bean to E27. Who will be the winners, despite the expected economic downturn?Read More →
Marketing guru Ashley Dudarenok explains on the BBC how live streaming became a leading marketing tool in China. “It is both entertaining and educational,” she tells.Read More →
Already before COVID-19, American and Chinese internet giants fought for dominance in the booming market for food and grocery delivery, and the coronavirus crisis had cause another boom in the market, says William Bao Bean, managing director of global venture capital firm SOSV in Shanghai in Marketplace. Having dominance in their home market helps the Chinese players.Read More →
Shanghai-based VC William Bao Bean looks at the world after the COVID-19 recession will be gone. Fintech will go through the roof, like all things digital, home delivery, and health care applications he tells at this debate on India and China how the world will learn from China coronavirus crisis.Read More →
What is happening to the trade shows? The bigger events are not yet sure about their future. While even some of the most established trade show organizers start to file for bankruptcy, some see a future ahead in fully or partly virtual events, reports the Global Trade Magazine. For smaller events recovery might a slightly easier, the massive gatherings might have a hard time to recover any time soon from the coronavirus crisis, says the magazine.Read More →
Livestreaming e-commerce took off like crazy in China in 2020, partly because of the coronavirus pandemic. Marketing guru Ashley Dudarenok opens the discussion on where this trend is leading to at Technode. “Various livestreaming platforms are maturing, becoming more mainstream and the epidemic has led to the growth of online work, entertainment, and consumption,” she writes.Read More →
The plan to ban immigration by US President Donald Trump will be mostly hurt US tech companies who cannot recruit talents anymore, says business analyst Shaun Rein to the BBC. “Now, with the immigration ban, more top Chinese, Indian and other foreign talent will seek jobs in tech hubs globally like Shenzhen, Seoul and Bangalore rather than Silicon Valley,” Shaun Rein adds.Read More →