Category Archives: fashion

China’s consumers are trading down – Shaun Rein

China’s consumers used to pay a premium to foreign products, because of the presumed quality and status connected to it. But those easy days for foreign brands are over, says business analyst Shaun Rein at the City Wireselect.

The battle to sell China inside your company – Ashley Dudarenok

The battle of selling China internally in your larger company is still a struggle, says marketing expert Ashley Dudarenok, at her daily vlog. Heads of China operation feel lonely as they have to explain their headquarters how China works. Outdated views on China, and a global marketing department unwilling to adapt their material to China are just some of their problems.

How China’s KOLs differ from those in the US, Europe – Ashley Dudarenok

Key Opinion Leaders (KOLs) in China differ very much from their colleagues in Europe and the US, says China marketing veteran Ashley Dudarenok, author of Digital China: Working with Bloggers, Influencers and KOLs to Vultlab. Western companies certainly need a China-strategy to enter this very different market, Ashley argues.

How can brands reach China’s slash generation – Tom Doctoroff

Social engagement has changed the Post-’95 generation in China beyond recognition. China veteran Tom Doctoroff dives into the ways brands can reach this complicated “slash generation” for Mumbrella Asia. How a new generation walks away from traditional conventions.

Forbidden City brand management ‘chaotic’ – Shaun Rein

Beijing’s Forbidden City tried to follow international cultural centers by developing itself as a brand. But business analyst Shaun Rein, author of The War for China’s Wallet: Profiting from the New World Order, wonders if the effort has been very successful, he says in the South China Morning Post.

Why the Chinese consumer cannot be ignored anymore – Ben Cavender

Dolce&Gabbana was the latest fashion brand to feel the growing power of picky Chinese consumers, but it will certainly not be the last one, says consumer analyst Ben Cavender to the New York Times.  “The reality is this is probably going to kill growth for them,” he said on D&G.

The trouble of being a celebrity in China – Shaun Rein

The disappearance of famous movie star Fan Bingbing now three months ago has kept many guessing for the reasons behind it. Being a celebrity in China has some extra risks, explains business analyst Shaun Rein, author of The War for China’s Wallet: Profiting from the New World Order, for AP.  “There’s a greater risk for celebrities to get in trouble with the law and never be able to get a chance at redemption.”

China consumers have become more sophisticated in dealing with brands – Tom Doctoroff

Consumers in China have become more sophisticated over the years in the way they handle brands, says China veteran Tom Doctoroff, Chief Cultural Office or Prophet and author of the bestseller What Chinese Want: Culture, Communism, and China’s Modern Consumer, at the occasion of the 2018 Prophet China Brand Relevance Index(TM) at the Market Business Inside.

Less bling, more consumption in China – Tom Doctoroff

Marketing guru Tom Doctoroff denies stories about a downgrade of consumption in China, as some assume. There is less bling in the bigger cities, but the rest of the country sees more consumption as people just get enough income to start consumers, he tells at CGTN.

Challenges at China’s markets for foreign brands – Ashley Dudarenok

The China market is of a magnitude brands cannot ignore, although some of the foreign brands still take this major consumer market not serious, says China veteran and marketing expert Ashley Dudarenok to Euromonitor. “It’s mostly European and American brands that have organizational challenges,” she adds.