Social engagement has changed the Post-’95 generation in China beyond recognition. China veteran Tom Doctoroff dives into the ways brands can reach this complicated “slash generation” for Mumbrella Asia. How a new generation walks away from traditional conventions.
Category Archives: fashion
Beijing’s Forbidden City tried to follow international cultural centers by developing itself as a brand. But business analyst Shaun Rein, author of The War for China’s Wallet: Profiting from the New World Order, wonders if the effort has been very successful, he says in the South China Morning Post.
Dolce&Gabbana was the latest fashion brand to feel the growing power of picky Chinese consumers, but it will certainly not be the last one, says consumer analyst Ben Cavender to the New York Times. “The reality is this is probably going to kill growth for them,” he said on D&G.
The disappearance of famous movie star Fan Bingbing now three months ago has kept many guessing for the reasons behind it. Being a celebrity in China has some extra risks, explains business analyst Shaun Rein, author of The War for China’s Wallet: Profiting from the New World Order, for AP. “There’s a greater risk for celebrities to get in trouble with the law and never be able to get a chance at redemption.”
Consumers in China have become more sophisticated over the years in the way they handle brands, says China veteran Tom Doctoroff, Chief Cultural Office or Prophet and author of the bestseller What Chinese Want: Culture, Communism, and China’s Modern Consumer, at the occasion of the 2018 Prophet China Brand Relevance Index(TM) at the Market Business Inside.
Marketing guru Tom Doctoroff denies stories about a downgrade of consumption in China, as some assume. There is less bling in the bigger cities, but the rest of the country sees more consumption as people just get enough income to start consumers, he tells at CGTN.
The China market is of a magnitude brands cannot ignore, although some of the foreign brands still take this major consumer market not serious, says China veteran and marketing expert Ashley Dudarenok to Euromonitor. “It’s mostly European and American brands that have organizational challenges,” she adds.
China’s digital world is changing faster than anywhere else in the world, but some elements remain stable, says marketing expert Tom Doctoroff to Warc. “Chinese people are so emotionally engaged with the images and experiences they share with the “like-minded” – that is, people who “matter” because they have the same interests.”
Selling your products to Chinese consumers has not become easier over the years, even now a larger part of them has more to spend. Fierce competition, limited access to the internet, strict government regulations and very different consumer taste are just a few of the barriers for foreign companies to succeed in China.
At the China Speakers Bureau, we can offer you a range of experts able to help you take those barriers. Are you interested in having one of them? Do get in touch, so we can help you to identify the right expert for dealing with your problem.
Heineken rocked the beer industry by buying a major share of China’s market leader CR Beer. But business analyst Shaun Rein, author of The War for China’s Wallet: Profiting from the New World Order, does not believe Heineken is a sure winner, as it purchased a company whose market share was already declining, he tells at CNN Money.