Category Archives: ecommerce

Ashley Dudarenok joins the China Speakers Bureau

The China Speakers Bureau is happy to announce that Hong Kong-based marketing veteran Ashley Dudarenok is joining her speakers’ agency. Ashley not only has 12 years of business and marketing experience in China, and is an expert on social media but also using those tools in a very creative way.

WeChat: an unavoidable magnitude – Matthew Brennan

Tencent’s social platform WeChat is so huge, nobody can avoid the giant in China, says WeChat expert Matthew Brennan to Sixth Tone. Even Alibaba’s Jack Ma, Tencent’s largest competitor, has to use the platform.

Local messaging apps beat international competition – Matthew Brennan

In China, Tencent’s WeChat became the leading messaging apps, but  – unlike many think in the West – it is not government censorship that kept international competition at bay, says WeChat expert Matthew Brennan in The National. Also in other countries, local messaging app prove to be stronger.

Generation Z turns to domestic brands – Shaun Rein

Chinese consumers always had a preference for foreign brands, because of quality and status. But the wealthy Generation Z – the post-millennials – is turning the tables, warns branding analyst Shaun Rein, author of The War for China’s Wallet: Profiting from the New World Order in the South China Morning Post.

Europe lags behind China digitally – Mark Greeven

China is way ahead of Europe when it comes to its digital transformation, says Zhejiang University professor Mark Greeven, author of Business Ecosystems in China: Alibaba and Competing Baidu, Tencent, Xiaomi and LeEco to the NRC. Europe is way over-regulated compared to China, he says, and companies get in China much more leeway to experiment.

Internet giants changed into investment vehicles – Shaun Rein

Internet giants Baidu, Tencent and Alibaba increasingly buy into innovative companies to stay ahead of the competition. They have become dominant investment vehicles, says business analyst Shaun Rein, author of The War for China’s Wallet: Profiting from the New World Order, to the South China Morning Post.

Social currency in an online society – Tom Doctoroff

China’s deep Confucian roots do influence the way the internet has developed, says marketing veteran Tom Doctoroff, author of What Chinese Want: Culture, Communism, and China’s Modern Consumer, to the South Morning Post. “I call it pride commerce, where there is the idea that you are what you buy … and that sharing your interests is a way to make your identity stronger,” Doctoroff said.

How ‘social’ became crucial for internet business in China – Shaun Rein

Social connectivity has become crucial for life and business in China. “If you want to do well as an internet company today, you need to be strong on the social aspect, otherwise you won’t be able to gain any traction,” tells business analyst Shaun Rein, author of The War for China’s Wallet: Profiting from the New World Order, to the South China Morning Post.

In China’s working culture, time’s are changing – William Bao Bean

For a long time, working around the clock – from 9 to 9, six days a week known as the 996-rule – was common in China’s startup working culture. But those times are changing, says SOSV managing director William Bao Bean, a leading voice in China’s startup scene to the BBC. “China has moved from a society that was told what to do, to one that is doing what it wants to, and that’s also a millennial thing,” he says.

“A wonderful job” – Matthew Brennan talking on WeChat

Matthew Brennan spoke in April about WeChat at the Hong Kong NACS Conference and got raving reviews.