China’s deep Confucian roots do influence the way the internet has developed, says marketing veteran Tom Doctoroff, author of What Chinese Want: Culture, Communism, and China’s Modern Consumer, to the South Morning Post. “I call it pride commerce, where there is the idea that you are what you buy … and that sharing your interests is a way to make your identity stronger,” Doctoroff said.
Category Archives: ecommerce
Social connectivity has become crucial for life and business in China. “If you want to do well as an internet company today, you need to be strong on the social aspect, otherwise you won’t be able to gain any traction,” tells business analyst Shaun Rein, author of The War for China’s Wallet: Profiting from the New World Order, to the South China Morning Post.
For a long time, working around the clock – from 9 to 9, six days a week known as the 996-rule – was common in China’s startup working culture. But those times are changing, says SOSV managing director William Bao Bean, a leading voice in China’s startup scene to the BBC. “China has moved from a society that was told what to do, to one that is doing what it wants to, and that’s also a millennial thing,” he says.
Matthew Brennan spoke in April about WeChat at the Hong Kong NACS Conference and got raving reviews.
China’s financial authorities might be wary of Bitcoins and other digital currencies, but the country is embracing the underlying blockchain technology. Self-driving cars, agriculture, retail and other industries use the deep pockets of the government to introduce the new technology.
At the China Speakers Bureau, we offer a range of speakers who can help you to make sense out of this new direction China is taking, leading the way for global innovation.
Chinese brands like Alibaba, WeChat and JD.com still face the perception they deliver inferior products when going global, says business analyst Shaun Rein, author of The War for China’s Wallet: Profiting from the New World Order. They mainly focus on Chinese consumers who know better, but the barrier exists for global expansion, he tells the South China Morning Post.
WeChat, Tencent’s mobile platform, is now reaching 900 million users in China, and in four year time it has become an indispensable tool for anybody living in the country, says WeChat expert Matthew Brennan at InTheBlack. “WeChat is not a social media. Think of it as an operating system for your life in China’,” says Brennan.
Chinese consumers love to follow their friends’ recommendations for buying, and with a mobile at hand, social commerce has become a leading force, says business analyst Shaun Rein and author of…
When Tencent started during the 2014 CCTV New Year show to promote giving red envelopes online, few realized it was the successful kick-off what is now known as WeChat Pay, says WeChat expert Matthew Brennan to the JingDaily. Some luxury brands did not like the concept though: “The idea of a discount communicates value and is generally not an incentive that luxury brands want to be associated with.”
“Chief Insight Officer” Tom Doctoroff explains change and consistency of China’s consumers in a fast digitalizing world at China Connect Paris 2018. “Basic motivations remain the same.” Doctoroff is author of What Chinese Want: Culture, Communism, and China’s Modern Consumer.