Category Archives: ecommerce

The China take on digital transformation

Digital transformation is key in the planning of companies, governments and individuals, as the world is changing beyond recognition. But for the world outside China it often remains unclear how the most innovative country is going to influence their digital future. 

Speakers at the China Speakers Bureau can help you to make sense out of this often disruptive change of the world. Here we bring together a group of leading experts on China and how its digital transformation is going to change the world outside China too.

E-commerce experts at the China Speakers Bureau (updated)

If at any place the switch from brick-and-mortar is going fast, it is China. Permanent online consumers comment, exchange information, and buy 24/7. When you sit down in a restaurant, you first ask the code for the free wifi, before the menu. When you travel abroad, you constantly discuss with friends and family back how, what to buy, or what not to buy.

Pinduoduo just a ‘flash in the pan’? – Shaun Rein

The successful IPO of Pinduoduo,  the third e-commerce platform in China after Alibaba and JD.com, took many by surprise. But it does not mean Pinduoduo will be equally successful in the future, warns business analyst Shaun Rein, author of The War for China’s Wallet: Profiting from the New World Order, at the South China Morning Post. Just days later, it was accused of hosting counterfeit goods.

What made Pinduoduo so big? – Ben Cavender

For many outside China the successful IPO on Nasdaq of group purchasing platform Pinduoduo, mildly comparable to the less successful Groupon, came as a surprise. Shanghai-based business analyst Ben Cavender tries to explain the success at Inkstone. It uses the popular Tencent platforms WeChat and QQ.

How to deal with WeChat blocks – Ashley Dudarenok

Foreign brands know they need Tencent’s WeChat to sell their products to Chinese consumers, but working with WeChat mean dealing with blocks, says marketing expert Ashley Dudarenok, author of Unlocking the World’s Largest E-Market: A Guide to Selling on Chinese Social Media at AshleyTalks. Not only they have to deal with official rules, also Tencent does not like links to its direct competitors like Alibaba. How to deal with them?

Why mobile commerce does not equal e-commerce – Ashley Dudarenok

Selling online in China needs a completely different approach compared to the rest of the world. Marketing veteran Ashley Dudarenok, author of Unlocking the World’s Largest E-Market: A Guide to Selling on Chinese Social Media explains to CER what the difference is between e-commerce and mobile commerce, and why mobile is dominant in China.

How to use WeChat for your marketing – Ashley Dudarenok

Many foreign companies get it wrong when they try to use WeChat to sell in China. Marketing veteran Ashley Dudarenok, author of Unlocking the World’s Largest E-Market: A Guide to Selling on Chinese Social Media gives the main takeaways for using WeChat for reaching the Chinese consumers.

Ashley Dudarenok joins the China Speakers Bureau

The China Speakers Bureau is happy to announce that Hong Kong-based marketing veteran Ashley Dudarenok is joining her speakers’ agency. Ashley not only has 12 years of business and marketing experience in China, and is an expert on social media but also using those tools in a very creative way.

WeChat: an unavoidable magnitude – Matthew Brennan

Tencent’s social platform WeChat is so huge, nobody can avoid the giant in China, says WeChat expert Matthew Brennan to Sixth Tone. Even Alibaba’s Jack Ma, Tencent’s largest competitor, has to use the platform.

Local messaging apps beat international competition – Matthew Brennan

In China, Tencent’s WeChat became the leading messaging apps, but  – unlike many think in the West – it is not government censorship that kept international competition at bay, says WeChat expert Matthew Brennan in The National. Also in other countries, local messaging app prove to be stronger.