Category Archives: ecommerce

Blue-collar workers: a hidden force in consumption – Shaun Rein

Blue-collar workers in China have started to make a lot of money, but are mostly ignored as a force in domestic consumption, says business analyst Shaun Rein, author of The War for China’s Wallet: Profiting from the New World Order to CGTN from Shanghai. The focus is on billionaires or youngsters, but the fast emerging wealthy blue-collar workers are forgotten, he argues.

China has more unicorns than the US – Rupert Hoogewerf

China overtook the US as the home of most unicorns, startups with a valuation of over US$1 billion, says the latest Hurun Report, according to the South China Morning Post. Hurun publisher Rupert Hoogewerf: “These unicorns, mostly in the new economy, are the fastest-growing companies with the most potential to grow big against a slowing economy.”

Explaining Alibaba’s Single’s Day – Ashley Dudarenok

11.11 is Alibaba’s Single’s Day, an annual online shopping festival and marketing expert Ashley Dudarenok explains where it is coming from. Last year Alibaba had a turnover of US$25 billion, while competitor JD claimed US$19 billion for the 11-day festival. Ashey on the power of data.

How long format videos become popular in China – Ashley Dudarenok

Short entertaining videos of 15-30 seconds were hot in China a few years ago, says vlogger and marketeer Ashley Dudarenok on her vlog, but the internet population is moving to a long format, that is three minutes. Viewers really want to be part of your life, she says.

Consumption experts at the China Speakers Bureau (updated)

The Chinese government tries to shift its economy from investment-driven towards consumption, with considerable success. And the outside world is equally seeing the consumption power of the Chinese, as they travel more than ever, and spend per head more than tourists from any other country.

But tapping into that huge spending power is not always easy, and is driven by the often hard-to-predict habits of Chinese consumers, policies by the government and the powerful social media. Experts at the China Speakers Bureau are happy to give your efforts direction.

Who the heck is Bytedance – Ashley Dudarenok

The unicorn Bytedance is worth US$750 billion, an international big hit on news distribution, exploiting AI in a sensational way, but hardly known to many. China veteran Ashley Dudarenok explains why is not owned by Alibaba, Tencent but independent on the market, and making a blast.

The trouble of being a celebrity in China – Shaun Rein

The disappearance of famous movie star Fan Bingbing now three months ago has kept many guessing for the reasons behind it. Being a celebrity in China has some extra risks, explains business analyst Shaun Rein, author of The War for China’s Wallet: Profiting from the New World Order, for AP.  “There’s a greater risk for celebrities to get in trouble with the law and never be able to get a chance at redemption.”

How Jack Ma smartly plans his succession – Shaun Rein

Alibaba’s chairman Jack Ma has unveiled his eagerly awaited succession plan, including a transfer of power to the current CEO Daniel Zhang. A very smart move, says business analyst Shaun Rein, author of The War for China’s Wallet: Profiting from the New World Order to the Nikkei Asian Review.

Jack Ma’s retirement plan: a unique step – Rupert Hoogewerf

Chairman Jack Ma of Alibaba has been one of his kind in developing his company, and his retirement plan is no different, says Rupert Hoogewerf, the Shanghai-based founder of the Hurun Report, publisher of the China Rich List to the US News. “There’s only Bill Gates who has done the same.”

Personal branding: how to become a thought leader in social media – Ashley Dudarenok

China-vlogger Ashley Dudarenok explains at Malaysian TV how China changed her, and how she developed into a personal brand, working at social media. And of course: Much about the new retail, e-commerce and developing opportunities in China.