Category Archives: ecommerce
Fighting Alibaba on e-commerce is a tough struggle, but Tencent’s WeChat is clearly delivering on improving its shopping environment, even when it does not beat Alibaba, says Tencent watcher Matthew Brennan to TechNode.
Growing used to be easy for Tencent and other Chinese IT giants, as mobiles proliferated and consumers got used to the internet. But, as the limited growth by Tencent showed last week, the company has to diversify its key games asset into other industries and global expansion, says Tencent watcher Matthew Brennan to the South China Morning Post.
Chinese apps like Tiktok and WeChat make inroads into the US, and American companies start to copy their features. Fintech analyst Sara Hsu says fierce domestic competition makes those apps better than what we know outside China, as younger generations like their lives through apps. So, if they do well, they can cater for much more than only chitchat, se tells at CGTN.
Getting traction from Chinese consumers is increasingly becoming harder for brands. Prada has been investing in its relationship, but has a hard time to become relevant again for their key…
WeChat is one of the largest social platforms in the world, and an example of what Facebook CEO Mark Zuckerberg wants to do with his platform. WeChat expert Matthew Brennan is one of three avid WeChat users explaining to the Jing Daily what WeChat means for his daily life, including their mini-programs.
China offers brands a wide range of channels to get to their consumers, but picking those channels should be done selective, says marketing veteran Ashley Dudarenok, especially when your budgets are tight, she explains at Marketing-interactive.
China has not only the largest group of online consumers but also a fully different digital ecosystem compared to the rest of the world. Digital veteran Matthew Brennan explains why the rest of the world needs to learn from China.
Key Opinion Leaders (KOLs) in China differ very much from their colleagues in Europe and the US, says China marketing veteran Ashley Dudarenok, author of Digital China: Working with Bloggers, Influencers and KOLs to Vultlab. Western companies certainly need a China-strategy to enter this very different market, Ashley argues.
While renowned investor Jim Rogers is a firm believer in the blockchain technology and is sure that China leads the way in digitizing money, he believes that governments will stick to their own currencies, rather than crypto ones, he says on his weblog.