Are you still looking for ways to monetize quality content? Watch China, says managing director William Bao Bean of the ChinaAccelerator in Analyse Asia. Mobile applications in China are on average 2 to 3 years ahead of the US, he tells. Mobile commerce 3.0 is highly social, very competitive and does away with the classic ways of making money through advertising. China can focus on mobile innovation, because it has a home-base of 700 million mobile users.
Category Archives: ecommerce
Innovation, and its related funding, did get a solid footprint in China over the past few years, making even startups in Silicon Valley jealous. And we can expect more, tells William Bao Bean, managing director of China´s largest incubator ChinaAccelerator, in the New York Times.
Sales of big Western brands like Unilever, Nestle, P&G and Beiersdorf have dropped in China. Not a declining market is to be blamed – since people do not stop washing their hair – but e-commerce. Branding guru Tom Doctoroff looks for the Huffington Post at “the great leveler”.
Sam Flemming, CEO of Kantar Media CIC, is taking the pulse of the latest changes in his ten years in the industry. WeChat, mobile and e-commerce continued to explode in 2015, he writes for Ad Age. From six observations, his take on WeChat.
The already booming e-commerce in China is getting fast an international leg as internet users discover the advantages of buying goods online abroad, says retail analyst Ben Cavender in the China Daily. And the large e-commerce players quickly grab market share.
Shaun Rein, one of the leading voices on China´s economic change, will be in the United States, most of July. That means he will be available for lower costs for audiences in the US. He is the author of The End of Copycat China: The Rise of Creativity, Innovation, and Individualism in Asia and quoted regularly by mainstream media.
Chinese are changing the tourist industry in the west profoundly, says Roy Graff of ChinaContact in IBT. Getting your online presence is one key element: ““The issue is that if you have a global Twitter or Facebook marketing plan, you need a separate plan for their Chinese equivalents.”
Haier is not only for years the largest white-good manufacturer, not only in China, but worldwide. IMD professor Bill Fischer explains how the first Chinese company to go global did so by unconditional focussing on their customers, in Strategy Business. How Haier reinvented itself four times in 30 years.
China´s counts 2.9 million buyers of luxury products, and most of them make already their purchasing decision before they leave home, says China Rich-List founder Rupert Hoogewerf, according to WARC. Online presence is key for luxury products.
Legal protection for China´s consumers was long overdue, but a revision of the existing laws might change all for the country´s consumers, writes lawyer Mark Schaub in Lexology. All depends now on how those laws are being executed.