In selling commodities, China’s 11.11 Single’s Day and the American Black Friday have much in common, says business analyst Andy Mok. But China’s shopping festival has developed much deeper than just a selling opportunity for retailers, he argues at the CGTN.
Category Archives: ecommerce
Self-made cyber celebrities take over positions of established Key Opinion Leaders (KOL’s) and redefine marketing, says vlogger and China-veteran Ashley Dudarenok to the China Daily. Brands are discovering the new trend.
Internet giant Alibaba might have sold for close to 31 billion US dollar at China’s Single’s Day, but author Zhang Lijia notices also growing concern on the massive shopping festival, she tells Upm Pulp. Consumerism and environmental concerns emerge with the growing turnover.
Marketing expert Ashley Dudarenok, co-author of Unlocking the World’s Largest E-market: A Guide To Selling on Chinese Social Media, looks back at the successful 11.11 Single’s day and compared Alibaba and competitor JD. She also noticed an emerging anti-consumerism movement at Weibo, where a growing number of people refuse to buy during this shopping festival.
Americans find it hard to get China is ahead of them in terms of technology and innovation. Chinese American Kaiser Kuo sits down with Steve Sjuggerund of the Daily Wealth to discuss his observations after he spent two decades in China, partly as communication director for internet giant Baidu.
Marketing guru Ashley Dudarenok co-authored with Lauren Hallanan her latest book, Digital China: Working with Bloggers, Influencers and KOLs, a hands-on introduction into the tricky e-commerce market in China for foreign companies, for one week available at Amazon for only US$0.99.
Earning back the investment to gain China users for your internet startup is tough because of the high costs, says Shanghai-based investment guru William Bao Bean to travel website TTG. Just a brilliant idea is no longer enough, you need a suite of services to survive.
Blue-collar workers in China have started to make a lot of money, but are mostly ignored as a force in domestic consumption, says business analyst Shaun Rein, author of The War for China’s Wallet: Profiting from the New World Order to CGTN from Shanghai. The focus is on billionaires or youngsters, but the fast emerging wealthy blue-collar workers are forgotten, he argues.
China overtook the US as the home of most unicorns, startups with a valuation of over US$1 billion, says the latest Hurun Report, according to the South China Morning Post. Hurun publisher Rupert Hoogewerf: “These unicorns, mostly in the new economy, are the fastest-growing companies with the most potential to grow big against a slowing economy.”