China has developed into the largest consumer markt of the world, passing the US. Business analyst Shaun Rein explains to Richard Engel of NBC how they did it. “China is…
Category Archives: ecommerce
Innovation expert William Bao Bean acts as a city guide in hardware capital Shenzhen for NBC’s Richard Engel to show how it changed from a fishing village into a booming city. This is what we call China speed, explains William.
Influencers are key for marketing, says China marketeer Ashley Dudarenok. Platforms might change when time moves on, influencers are here to stay, she adds in Forbes. ” In 2019 you can’t market in China without investing 20-70% of your marketing budget into influencers,” she says.
Investor Jim Rogers tried to buy an ice-cream in Beijing but discovered you cannot buy it for money, you need a mobile. Alibaba and Tencent have become giant technology firms that have changed day-to-day life.
Workers in China’s tech industry have been fighting the long work hours they make, the 996 – nine to nine working, six days a week. It’s difficult, admits William Bao Bean, managing director of startup accelerators Chinaccelerator and MOX, in the Asia Nikkei. The art for leaders at startups is motivating their teams.
Your number of followers might be an important metric for popularity, but figuring out who are fake or not is tough, in China, even more than elsewhere, says marketing expert Ashley Dudarenok. And at Weibo the problem is even tougher, she tells at Abacus News.
Perhaps not right away, but in the long run innovation in China might catch up with the US, says business analyst Andy Mok in the South China Morning Post. “A lot of research universities in the US – like MIT, Caltech – they’ve had decades of operations [since the second world war and the cold war],” said Mok.
Prisoners have to learn how to deal with a changing society before they leave prison. In China, it is obvious they have to learn how to deal with e-commerce, says business analyst Shaun Rein in Inkstone news.
Protecting intellectual property is a main issue for foreign companies in China, and William Bao Bean, managing director of the Chinaccelator in Shanghai gives a few tips on how to avoid problems. First, run faster and execute better than your competitors, so they have no time to copy your IP. And, second, split up your intellectual property is several pieces, so there is not one key to your intellectual castle, he explains at China Canvas.
Marketing expert Ashley Dudarenok visits one of Alibaba’s Hema supermarkets, based on AI and data-collection, paving the way for new retail. She even finds a fish with QR-code so you can track where it is coming from.