Category Archives: ecommerce

New retail: changing the shopping mindset – Ashley Dudarenok

New retail is changing the mindset of both the Chinese consumers and the retailers, writes marketing expert Ashley Dudarenok. Some brands are finally getting the idea, but for traditional retailers, there is still a lot of work to be done, she says in the China Economic Review.

How to compete in China – William Bao Bean

In China, the internet is the economy. SOSV managing director William Bao Bean explains how international firms can enter the China market. With magic information on how Tencent and their WeChat dominate the playing field, and how you can win that war. And how Chinese companies are conquering the world.

New retail: a mobile is essential for consumers – Shaun Rein

Mobile has become a key tool, even to buy food on the street. Business analyst Shaun Rein takes NBC’s Richard Engel shopping, even to Alibaba, the front running when it comes to the new retail. How China equals the Post Second World years in the US.

China: the unstoppable consumer force – Shaun Rein

China has developed into the largest consumer markt of the world, passing the US. Business analyst Shaun Rein explains to Richard Engel of NBC how they did it. “China is…

How China moved from imitation to creation – William Bao Bean

Innovation expert William Bao Bean acts as a city guide in hardware capital Shenzhen for NBC’s Richard Engel to show how it changed from a fishing village into a booming city. This is what we call China speed, explains William.

Marching on in China: influencer marketing – Ashley Dudarenok

Influencers are key for marketing, says China marketeer Ashley Dudarenok. Platforms might change when time moves on, influencers are here to stay, she adds in Forbes. ” In 2019 you can’t market in China without investing 20-70% of your marketing budget into influencers,” she says.

How digital change hits purchases in China – Jim Rogers

Investor Jim Rogers tried to buy an ice-cream in Beijing but discovered you cannot buy it for money, you need a mobile. Alibaba and Tencent have become giant technology firms that have changed day-to-day life.

Working 996: it’s complicated – William Bao Bean

Workers in China’s tech industry have been fighting the long work hours they make, the 996 – nine to nine working, six days a week. It’s difficult, admits William Bao Bean, managing director of startup accelerators Chinaccelerator and MOX, in the Asia Nikkei. The art for leaders at startups is motivating their teams.

Fighting fake followers: hard to do – Ashley Dudarenok

Your number of followers might be an important metric for popularity, but figuring out who are fake or not is tough, in China, even more than elsewhere, says marketing expert Ashley Dudarenok. And at Weibo the problem is even tougher, she tells at Abacus News.

China might catch up with US innovation, in the long run – Andy Mok

Perhaps not right away, but in the long run innovation in China might catch up with the US, says business analyst Andy Mok in the South China Morning Post. “A lot of research universities in the US – like MIT, Caltech – they’ve had decades of operations [since the second world war and the cold war],” said Mok.