Luxury, as a display of success, is a key element in China, among all different cohorts, says marketing veteran Tom Doctoroff, author of What Chinese Want: Culture, Communism, and China’s Modern Consumer to Emarketer. What they have in common is a Confucian culture, binding all Chinese together, he says. If explains the longing for luxury.
Category Archives: culture
The Venerable Xuecheng did become the symbol for supercharged Buddhism in China. Journalist Ian Johnson, author of The Souls of China: The Return of Religion After Mao, looks for the New York Times at how China’s #MeToo movement brought down this confusing factor in the rising Buddhism.
Consumers in China have become more sophisticated over the years in the way they handle brands, says China veteran Tom Doctoroff, Chief Cultural Office or Prophet and author of the bestseller What Chinese Want: Culture, Communism, and China’s Modern Consumer, at the occasion of the 2018 Prophet China Brand Relevance Index(TM) at the Market Business Inside.
Most Western media reports focus on the oppression of religion in China, and miss one of the most important developments in the country when it comes to religion, argues journalist Ian Johnson, author of The Souls of China: The Return of Religion After Mao in the China Zentrum. “Faith and values are returning to the center of a national discussion over how to organize Chinese life.”
Religion in China is on the rise, shows journalist Ian Johnson in his book The Souls of China: The Return of Religion After Mao. China’s outbound investments in the One Road, One Belt (OBOR) or Belt and Road Initiative (BRI) program illustrate that change in China’s approach to religion, he says to Indepthnews.net
Google needs a strategy to enter China if it wants another one billion users, but that is not going to be easy, says business analyst Shaun Rein, author of The War for China’s Wallet: Profiting from the New World Order in the Hindustan Times. Especially since China’s search engine Baidu is way better in speaking Chinese.
The China market is of a magnitude brands cannot ignore, although some of the foreign brands still take this major consumer market not serious, says China veteran and marketing expert Ashley Dudarenok to Euromonitor. “It’s mostly European and American brands that have organizational challenges,” she adds.
China’s digital world is changing faster than anywhere else in the world, but some elements remain stable, says marketing expert Tom Doctoroff to Warc. “Chinese people are so emotionally engaged with the images and experiences they share with the “like-minded” – that is, people who “matter” because they have the same interests.”
Playing the violin or the piano belongs to the aspiration of many Chinese kids, or at least their parents. The intended purchase of Steinweg by state-owned Poly has high potential, says business analyst Shaun Rein, author of The War for China’s Wallet: Profiting from the New World Order, to Bloomberg.
China’s latest scandal on the fake vaccine for hundreds of thousands of children is the latest example of a deep moral decline in the country, argues Zhang Lijia, author of Lotus: A Novel, a research novel on prostitution in China, in the South China Morning Post. “I believe that the lack of a value system and a spiritual vacuum lay at the roots of China’s moral crisis.”