Google needs a strategy to enter China if it wants another one billion users, but that is not going to be easy, says business analyst Shaun Rein, author of The War for China’s Wallet: Profiting from the New World Order in the Hindustan Times. Especially since China’s search engine Baidu is way better in speaking Chinese.
Category Archives: culture
The China market is of a magnitude brands cannot ignore, although some of the foreign brands still take this major consumer market not serious, says China veteran and marketing expert Ashley Dudarenok to Euromonitor. “It’s mostly European and American brands that have organizational challenges,” she adds.
China’s digital world is changing faster than anywhere else in the world, but some elements remain stable, says marketing expert Tom Doctoroff to Warc. “Chinese people are so emotionally engaged with the images and experiences they share with the “like-minded” – that is, people who “matter” because they have the same interests.”
Playing the violin or the piano belongs to the aspiration of many Chinese kids, or at least their parents. The intended purchase of Steinweg by state-owned Poly has high potential, says business analyst Shaun Rein, author of The War for China’s Wallet: Profiting from the New World Order, to Bloomberg.
China’s latest scandal on the fake vaccine for hundreds of thousands of children is the latest example of a deep moral decline in the country, argues Zhang Lijia, author of Lotus: A Novel, a research novel on prostitution in China, in the South China Morning Post. “I believe that the lack of a value system and a spiritual vacuum lay at the roots of China’s moral crisis.”
China’s affluent class is growing fast, but matching the newly found wealth with traditional roots offers them major challenges, writes marketing veteran Tom Doctoroff at AdAge. He offers marketers five tips to deal with those growing challenges.
In a Washington mall, the Chu Silk manuscript – China’s equivalent of the Dead Sea Scrolls can be found. Journalist Ian Johnson describes how those precious relicts disappeared from China and ended up in the US, a journey now meticulously describes by the Chinese scholar, Prof. Li Ling of the Peking University for the New York Times.
Journalist Ian Johnson gained most recently celebrity by his latest book The Souls of China: The Return of Religion After Mao. Last week we got a peek into his research activities showing what immerging into a subject mean for a dedicated journalist like Ian.
Nationalism has been a double-edged sword in China’s domestic policy, where the leadership mostly tried to control this natural sentiment among its citizens. But Xi Jinping is clearly taking a different direction when it comes to his foreign policy, tells economist Arthur Kroeber, author of China’s Economy: What Everyone Needs to Know® to the South China Morning Post.