China’s digital world is changing faster than anywhere else in the world, but some elements remain stable, says marketing expert Tom Doctoroff to Warc. “Chinese people are so emotionally engaged with the images and experiences they share with the “like-minded” – that is, people who “matter” because they have the same interests.”
Category Archives: culture
Playing the violin or the piano belongs to the aspiration of many Chinese kids, or at least their parents. The intended purchase of Steinweg by state-owned Poly has high potential, says business analyst Shaun Rein, author of The War for China’s Wallet: Profiting from the New World Order, to Bloomberg.
China’s latest scandal on the fake vaccine for hundreds of thousands of children is the latest example of a deep moral decline in the country, argues Zhang Lijia, author of Lotus: A Novel, a research novel on prostitution in China, in the South China Morning Post. “I believe that the lack of a value system and a spiritual vacuum lay at the roots of China’s moral crisis.”
China’s affluent class is growing fast, but matching the newly found wealth with traditional roots offers them major challenges, writes marketing veteran Tom Doctoroff at AdAge. He offers marketers five tips to deal with those growing challenges.
In a Washington mall, the Chu Silk manuscript – China’s equivalent of the Dead Sea Scrolls can be found. Journalist Ian Johnson describes how those precious relicts disappeared from China and ended up in the US, a journey now meticulously describes by the Chinese scholar, Prof. Li Ling of the Peking University for the New York Times.
Journalist Ian Johnson gained most recently celebrity by his latest book The Souls of China: The Return of Religion After Mao. Last week we got a peek into his research activities showing what immerging into a subject mean for a dedicated journalist like Ian.
Nationalism has been a double-edged sword in China’s domestic policy, where the leadership mostly tried to control this natural sentiment among its citizens. But Xi Jinping is clearly taking a different direction when it comes to his foreign policy, tells economist Arthur Kroeber, author of China’s Economy: What Everyone Needs to Know® to the South China Morning Post.
China’s deep Confucian roots do influence the way the internet has developed, says marketing veteran Tom Doctoroff, author of What Chinese Want: Culture, Communism, and China’s Modern Consumer, to the South Morning Post. “I call it pride commerce, where there is the idea that you are what you buy … and that sharing your interests is a way to make your identity stronger,” Doctoroff said.
For a long time, working around the clock – from 9 to 9, six days a week known as the 996-rule – was common in China’s startup working culture. But those times are changing, says SOSV managing director William Bao Bean, a leading voice in China’s startup scene to the BBC. “China has moved from a society that was told what to do, to one that is doing what it wants to, and that’s also a millennial thing,” he says.