Global companies have been warning of the major effects of China’s lockdown on their operations, curtailing Shanghai for more than six weeks. But they have very few alternatives apart from sitting out the ordeal, says Shanghai-based business analyst Ben Cavender to CNN. The corporate exodus from Russia after the invasion of Ukraine did not help. For sure, consumption in China is down.Read More →
London-based marketer Arnold Ma explains at SXSW how China’s Gen Z has changed the country and is now changing the world.Read More →
Marketing guru Ashley Dudarenok explains what marketers can learn from China, and how e-commerce in China will change the rest of the world. Read More →
Strategic consultant Ben Cavender looks back at this 15 years in China and how he helped foreign companies to get a handle on working in the country. Some dynamic decades passed by and the future does not look less challenging, he tells at the Wizard’s Institute.Read More →
Consumption patterns of Gen-Z and millennials vary greatly from older generations in China, says branding expert Arnold Ma in the Jing Daily. “They are more focused on themselves and less so on the collective. There are lots of opportunities [for luxury brands] here,” says Arnold Ma.Read More →
H&M tries to retain market share in China after a consumer boycott of a range of Western fashion brands – including also Nike and Burberry – on its Xinjiang stance by launching two new brands. The results with the consumers in China have been mixed, says marketing expert Arnold Ma in Jing Daily.Read More →
Marketing expert Ashley Dudarenok looks at new lifestyle trends among China’s young consumers. With the Olympics around the corner, skiing is one of them, she writes in Jing Daily. “Many luxury brands hope to use the popularity of the Winter Olympics to promote their ski collections.”Read More →
Serial investor William Bao Bean, general partner of SOSV in Shanghai, started in 2021 to invest in his first startup ventures in Africa. In Disrupt-Africa he explains how his experience in China helps him to make his first investments in Africa.Read More →
China’s luxury market is changing fast as young consumers born between 1990 and 2000 now dominate with 50% of the sales, and that percentage is bound to rise fast. Consumer marketeer Ashley Dudarenok gives four major tips to keep hold of this market in the Jing Daily.Read More →
Many brands got into hot water in China after the government started to crack down on online influencers and other celebrities. There is a way to avoid those influences and the risks they pose, says branding expert Arnold Ma in the Jing Daily. Also, non-fungible tokens (NFTs) and gamification should be avoided at this moment, Ma adds.Read More →
In the past, China’s consumers focused often on foreign luxury brands, but those days are over. Unfortunately, most brands failed to follow that cue from their buyers in China, although the situation is improving, says Shanghai-based branding expert Ben Cavender in Jing Daily.Read More →
Marketing expert Ashley Dudarenok looks at the wave of regulatory changes hitting industries and especially tech firms at her vlog. “China tries to set up a more sustainable digital ecosystem,” she explainsRead More →