E-commerce platform Douyin or Tik Tok has added new functions for both users and brands, explains e-commerce expert Ashley Dudarenok at AskleyTalks. Users can link up directly to Taobao, making it tighter linked to e-commerce leaders. And brands can get their verified accounts, more data on their visitors and more other insights.
Category Archives: consumers
Media are looking for winners and losers in the trade war between China and the US, and while damage can be inflicted in the short run, China is going to outlast an economic war with the US, says renowned economist Arthur Kroeber, author of China’s Economy: What Everyone Needs to Know to Money Week.
Marketing guru Tom Doctoroff denies stories about a downgrade of consumption in China, as some assume. There is less bling in the bigger cities, but the rest of the country sees more consumption as people just get enough income to start consumers, he tells at CGTN.
A market of four billion users is waiting to be tapped into and William Bao Bean, managing director of the Shanghai-based SOSV, explains how his MOX is helping startups to do so. With a solid background in banking, telecom and the internet, William saw how mobile applications disrupted traditional industries, and offer new possibilities for companies to enter developing markets.
McDonald’s, Starbucks, KFC and Burger King are some of the American consumer brands in China who can get burned as the trade war heats up further, says business analyst Shaun Rein, author of The War for China’s Wallet: Profiting from the New World Order, to the South China Morning Post.
When Alibaba emerged, it first had to face formidable competition from the US. Business analyst Shaun Rein, author of The War for China’s Wallet: Profiting from the New World Order explains in the South China Morning Post how the nimble operation from Hangzhou was able to beat EachNet and eBay.
The China market is of a magnitude brands cannot ignore, although some of the foreign brands still take this major consumer market not serious, says China veteran and marketing expert Ashley Dudarenok to Euromonitor. “It’s mostly European and American brands that have organizational challenges,” she adds.
JD.com reported bad figures, after also Tencent, and according to business analyst Shaun Rein, author of The War for China’s Wallet: Profiting from the New World Order talking to Bloomberg, JD.com is in trouble because of its now obsolete technology, while competition is heating up. More established players like Tencent and Alibaba face less trouble since they can diversify easier over different industries.
Tencent’s WeChat has become the largest national platform in China. But despite its one billion monthly active users, the platform is only starting to grow and monetize its base, for example by using its mini-WeChats, says WeChat expert Matthew Brennan to the South China Morning Post.
China’s digital world is changing faster than anywhere else in the world, but some elements remain stable, says marketing expert Tom Doctoroff to Warc. “Chinese people are so emotionally engaged with the images and experiences they share with the “like-minded” – that is, people who “matter” because they have the same interests.”