Domestic tourism in China saw a jump, and consumer sentiment is improving more slowly after the zero-Covid policies ended, says consumer expert Ashley Dudarenok at CNBC. Brands are relucted in spending their marketing budgets. Dudarenok said that heading into 2023 and the Lunar New Year, some smaller brands had turned more conservative on China and cut their marketing budgets for the country in half.Read More →

Hurun chief researcher Rupert Hoogewerf issued the most successful Chinese heritage brands list for 2022, raking the 550-year-old Pien Tze Huang, a traditional Chinese medicine brand, and a current valuation of just under US$30bn. “That makes it the Number One most successful Chinese Heritage Brand,” says Rupert Hoogewerf.Read More →

When even an acknowledged China bull like strategic analyst Shaun Rein turns negative on its short-term economic development, things do not look well for the middle kingdom. “Consumer confidence has brutally collapsed and I think investors need to think twice or maybe even three or four times before investing in China right now,” says Rein in the Economic Times.Read More →

China’s annual Single’s Day has been in 2022 relatively lackluster, and Alibaba and JD.com even did not release figures this year. Marketing guru Ashley Dudarenok presents for brands new ways to measure their performance. Four metrics she explains at her vlog for brands to prepare for the next shopping events in this fast-changing consumer market.Read More →

Their annual results reveal that food suppliers booked high margins during COVID lockdowns. Pang Pang Xiang (China) Company Ltd was retained by the Shanghai government earlier this year to supply food, and citizens are now shocked by their profits. However, they won’t be able to continue, says Shanghai-based retail analyst Ben Cavender to Reuters.Read More →