The purchase of CIC by WPP has put China’s leading analytic firm of its vibrant social-media scene in the limelight. Founder and chairman Sam Flemming explains in AdAge the importance of his work. PepsiCo, Nike, Dell and L’Oreal belong to their customers.
Category Archives: consumers
While some brands like Nike and Intel make neat profits in China, the country has become a corporate graveyard for many other global brands. Why do global brands fail in China, wonders business analyst Shaun Rein in CNBC. They should focus on China.
Chinese new year is nearing fast, a traditional gift-giving season. Most of those luxury gifts from China’s rich are foreign, European to be precise, says a study done by Hurun, the research company founded by Rupert Hoogewerf, reports the China Daily. Only Chinese liquor moutai makes it into the top-10.
The purchase of world’s largest yacht-maker Ferretti Group to a Chinese bulldozer maker Shandong Heavy might be taken a another sign of China’s drive to go global, China’s rich still have to discover the excitement of of yachting, tells Hurun founder Rupert Hoogewerf in Bloomberg. China is not a natural home market.
For many the purchasing habits of Chinese consumers are hard to gauge. Retail expert Paul French tells in The Telegraph why Chinese buy what and were. “Chinese consumers are still buying status.” But what gives status, might vary from other consumers.
Income inequality in the USA is larger than in China and Iran, says a report from the CIA, even though China has a huge income divide too. But one part it has done better than the USA: it taxed the rich, where the money is, not the poor, says business analyst Shaun Rein in Forbes.
The outstanding book Fat China: How Expanding Waistlines are Changing a Nation (China in the 21st Century)by Paul French and Matthew Crabbe on the dangerously changing food habits in China, has now also been warded the title “Outstanding academic title of 2011” by the magazine Choice, reports China Rhyming.
The Europeans, especially the Belgians and the Swiss, bring China the ideal gift for the wealthy: chocolate. Shanghai’s World Chocolate Wonderland showcases. Fine chocolate is high on the agenda of affluent shoppers, tells business analyst Shaun Rein in the Financial Times.
Luxury good producers like Louis Vuitton and Porsche do not have to panic after Robert Frank’s WSJ article suggesting China’s wealthy stop spending. Frank looked at the lower middle class, argues business analyst Shaun Rein in CNBC. According to his research, the real wealthy Chinese spend more than ever.
Sociologist Tricia Wang discusses what is holding back China’s computing industry from creating disruptive innovation. The lack of a common story that binds the industry, is one of a set of shortcomings, she argues on her weblog. Perhaps with the exception of mobile: shanzai.