Category Archives: consumers
Global brands are focusing increasingly on China’s domestic consumption, but they will lose out if they do not take localization and the wishes of China’s consumers serious, writes business analyst Shaun Rein in CNBC. He recalls an international footwear company with sluggish sales in China.
Shaun Rein’s book The End of Cheap China: Economic and Cultural Trends that will Disrupt the World was earlier this week #23 at the Amazon bestseller list for economic books, while you can only pre-order it! A growning number of celebrities endorses the book.
Being popular in China seems attractive to many luxury products, but – argues retail analyst Shain Rein in CNBC – Louis Vuitton is becoming so popular, it might wipe away its attraction as a luxury asset. What should Louis Vuitton do?
Audi has lost 25% market share over two years time, as consumers prefer sexier cars like Mercedes and BMW, tells business analyst Shaun Rein in Bloomberg. Audi’s asset as a government car has now become a liability.
During a meeting with the board of one of the largest FMCG companies, business analyst Shaun Rein pleaded for a ‘China-first’ strategy, as the country is key for the companies development. Some of his arguments he summarized in CNBC. Take Apple as an example.
Researcher Tricia Wang sends us through her websitea telling advertisement from Guangzhou depicting the new global consumer: a Chinese couple, served by a while male. “The entire global economy right now depends on the Chinese elite and middle-class to spend.”
Helen Wang, the author of the leading book, The Chinese Dream: The Rise of the World’s Largest Middle Class and What It Means to You, will be visiting London early December on the invitation of Lord Wei. She will also visit Paris and other parts of Europe and is available for speeches.