Category Archives: consumers

Trends Western firms miss in China – Shaun Rein

Business analyst Shaun Rein is interview on his upcoming book The End of Cheap China by David Jackson Seeking Alpha. The kick-off: what trends are Western firms missing in China (and much more)?

Global brands must go local to win – Shaun Rein

Global brands are focusing increasingly on China’s domestic consumption, but they will lose out if they do not take localization and the wishes of China’s consumers serious, writes business analyst Shaun Rein in CNBC. He recalls an international footwear company with sluggish sales in China.

Ambassador Nicolas Platt endorses “The end of Cheap China” – Shaun Rein

Shaun Rein’s book The End of Cheap China: Economic and Cultural Trends that will Disrupt the World was earlier this week #23 at the Amazon bestseller list for economic books, while you can only pre-order it! A growning number of celebrities endorses the book.

Why Louis Vuitton cannot afford to be too popular – Shaun Rein

Being popular in China seems attractive to many luxury products, but – argues retail analyst Shain Rein in CNBC – Louis Vuitton is becoming so popular, it might wipe away its attraction as a luxury asset. What should Louis Vuitton do?

Audi loses traction as consumer preferences change – Shaun Rein

Audi has lost 25% market share over two years time, as consumers prefer sexier cars like Mercedes and BMW, tells business analyst Shaun Rein in Bloomberg. Audi’s asset as a government car has now become a liability.

Needed: a China-first strategy – Shaun Rein

During a meeting with the board of one of the largest FMCG companies, business analyst Shaun Rein pleaded for a ‘China-first’ strategy, as the country is key for the companies development. Some of his arguments he summarized in CNBC. Take Apple as an example.

The new global consumer: Chinese – Tricia Wang

Researcher Tricia Wang sends us through her websitea telling advertisement from Guangzhou depicting the new global consumer: a Chinese couple, served by a while male. “The entire global economy right now depends on the Chinese elite and middle-class to spend.”

Helen Wang to visit London, Paris, Europe

Helen Wang, the author of the leading book, The Chinese Dream: The Rise of the World’s Largest Middle Class and What It Means to You, will be visiting London early December on the invitation of Lord Wei. She will also visit Paris and other parts of Europe and is available for speeches.

Smartphones for the masses – Tricia Wang

Nokia’s CEO Stephen Elop suggest that smartphones are only in reach of 10 percent of the population. Wrong, says researcher Tricia Wang, who is observing how the remaining 90 percent in China is getting ready to purchase a smartphone.

Internet users want games and porn – Tricia Wang

Sociologist Tricia Wang analyzes on her website the wonderful world of shanzai, or the mobile knockoffs that are so popular in China. More than features, she tells, Chinese internet users want games and porn on their Nokia N9 knockoff.