Category Archives: consumers
Many Western brands in China might be targeting the emerging middle class, but that does not exist in China, like it does in the US, argues retail analyst Shaun Rein. Chinese consumer got for the premium products, or for the cheap, there is no middle ground, he writes in Bloomberg.
Shaun Rein’s long-awaited book on The End of Cheap China: Economic and Cultural Trends that will Disrupt the World has reached the shelves of US book stores. Key lessons on change in China.
Author Shaun Rein of The End of Cheap China: Economic and Cultural Trends that will Disrupt the World advised recently Mizuho Securities on key issues when investing in China. In Forbes three issues are summerized.
Apple might celebrate a huge success in China, but the US company could have done much better if they had followed a ‘China-first’ strategy from the beginning, says Shaun Rein, author of the book The End of Cheap China: Economic and Cultural Trends that will Disrupt the World in SFgate and on Bloomberg.
The US-based luxury fashion group Neiman Marcus has decided to enter the China market through e-commerce, rather than building brick-and-mortar stores. Business analyst Shaun Rein explains in the Financial Times why that might not be a smart idea.
China’s economy is changing from cheap labor and export to domestic consumption. But the move away for wasteful investments is not an easy one, tells political and financial analyst Victor Shih in The Guardian.