Category Archives: consumers

Ferrari, Apple: two products appealing to the rich – Ben Cavender

The Chinese are not trying to become middle class, they want to become rich, very rich. Products like Apple and Ferrari are helping consumers is creating that feeling, tells consumer analyst Ben Cavender in the Wall Street Journal and Adage.

The End of Cheap China – Strait Times review

“Mercifully, The End Of Cheap China is not another academic tome about the most miraculous economic transformation of our times,” writes Andy Mukherjee in a review in the Strait Times about Shaun Rein’s The End of Cheap China: Economic and Cultural Trends that Will Disrupt the World.

Creativity needs political reform – Tom Doctoroff

Why is China lacking creativity and a developed service sector, Adweek asks advertisement guru Tom Doctoroff, author of “What Chinese Want. The current lack of political reform is draining the country’s creative resources, Tom Doctoroff argues.

Marketing to China’s middle class – Tom Doctoroff

Selling luxury goods in China has a different dynamic than marketing in the West, tells advertisement guru Tom Doctoroff in The Fast Company. “The product is a means to an end.” Chinese consumers need a good reason to buy.

France top-destination for luxury travelers – Rupert Hoogewerf

France is the top destination of luxury traveler, followed by the US and Australia. The Maldives, Switzerland and Dubai are the fastest growing, tells Rupert Hoogewerf, founder of the rich list in the Shanghai Daily.

Why Hyundai’s strategy might fail – Shaun Rein

Korea’s car maker Hyundai tries to sell its relatively larger car in China upscale market. But asking more money for a tiny car might be a tricky strategy for the producer of small cars, tells business analyst Shaun Rein Bloomberg.

Gap’s failed effort to localize – Bill Dodson

Localizing your products is the mantra for all consumer products entering the China market. China veteran Bill Dodson discovered the local retail store of Gap uses that mantra, but has no clue what it might mean, he writes on his weblog.

Can China withdraw the state from the economy? – Victor Shih

China needs to shift its economy from state investments to domestic consumption to survive. But can China withdraw that kind of power from state institutions, wonders political and financial analyst Victor Shih in the Financial Times.

What Chinese want – The Atlantic Review

Why the Chinese will not become like the Americans, explains China advertising expert Tom Doctoroff in his latest book “What Chinese Want: Culture, Communism and China’s Modern Consumer”. The Atlantic summerizes one of his key viewpoints.

Chinese consumers go for real, not fake – Shaun Rein

Until not so long ago China’s domestic consumer market was dominated by fake products. But the sentiment has changed at the consumers go for real, tells author Shaun Rein of “The End of Cheap China: Economic and Cultural Trends that Will Disrupt the World” in the Shanghai Daily.