Marketing of luxury products in China is often done in a rather simplistic way; differentiating the market according to age, income and other features is key, says marketing guru Tom Doctoroff in Campaign Asia.
Category Archives: consumers
Yum! operates highly successful brands like KFC and Pizzahut in China, a success that is largely due to the ability to rebrand and reinvent itself to cater to the needs of Chinese customers, explains author Heleen Wang in Forbes.
Today economist Heleen Mees will defend her PdD at the Erasmus University in Rotterdam putting the blame of the financial crisis on China, for its high savings by households, companies and government. But why do Chinese saved that much and when will it stop, she asks in Voxeu.
Key lesson cultural anthropologist Tricia Wang learned from the internet in China: trust and transparency are essential to succeed. And that lesson is not limited to China, but universal, she teaches at a media conference in Malmo, Sweden, illustrated by NGO ‘Free Lunch’.
Sales of luxury goods to Chinese consumers is booming, not only to the very rich. More average consumers with lower incomes are willing to pay a high premium for the products they really want to have, says author Tom Doctoroff of “Want Chinese Want” in the New York Times.
What sets China’s consumers apart from those elsewhere is the high level of ambitions they have. They do not look for something good, they want the best, explains advertising guru and author Tom Doctoroff in the China Daily.
Hurdler Liu Xiang might have won much sympathy with his second failed attempt to win the Olympics, but Chinese sponsors do not want those icons as their representatives, tells author Tom Doctoroff of “What Chinese Want: Culture” in the Wall Street Journal.
A slower growth in China is helping online ventures to gain more customers, as they are looking for more ways to save costs, tells retail analyst Ben Cavender in Business Week. Especially travel sites make leaps forward.
When it comes to marketing in China, whether you agree or disagree with his analyses and prescriptions, Rein is an undisputed expert, writes Atimes in a critical review of Shaun Rein’s book The End of Cheap China: Economic and Cultural Trends that Will Disrupt the World.