Economic recovery in China has been modest since the country emerged from the Zero-Covid crisis, and marketing will only be on track in 2024, rather than 2023, says marketing expert Ashley Dudarenok at CNBC. Read More →
China launched its first homemade cruise ship, as this part of the tourist industry struggles to stay afloat. But consumption expert Ashley Dudarenok sees a bright future for cruises from China, as this industry is still in its infancy in a country where many look for alternatives, she tells at state-owned broadcaster CGTN.Read More →
Andrew Gaule discusses with marketing expert Ashley Dudarenok how China leapfrogged over the past 15 years in innovation and marketing, leaving many of the Western competitors behind, often forcing them to leave China.Read More →
Marketing veteran Ashley Dudarenok dives into the tactics for branding in China, using AI and virtual technology. Those technologies define increasingly the success of brands in China, she explains in the Jing Daily.Read More →
Business analyst Shaun Rein comments on the disappointing figures from Alibaba for CNA. “The economy is improving, but certainly not on track,” he says. While the consumers might be traveling more compared to 2019, they are certainly spending less, as their confidence is low, Rein adds.Read More →
The baby industry used to be a winner in China in the past, but the falling birth rate is hitting international companies in this industry hard, says Shanghai-based business analyst Shaun Rein to Reuters. Part of the industry is now refocusing on India, which overtook China in population growth.Read More →
Even during the current economic headwinds, private brands continue to get the trust of China’s consumers, says Hurun chairman Rupert Hoogewerf, among the 2022 China Hurun Brands’List, where Shanghai-listed Kweichow Moutai even outranked the technology giants as Tencent and Alibaba, reports the South China Morning Post.Read More →
China’s e-commerce landscape is changing fast and branding expert Ashley Dudarenok explains how brands can deal with the new big five: Alibaba, JD, Pinduoduo, Douyin, WeChat, for Technode. Here are her top-5 tips.Read More →
Marketing expert Ashley Dudarenok discusses change in China and her career in the world’s fastest-moving economy with Greg Mustreader.Read More →
The crowds might be back in China’s restaurants but they are not spending as much as they used to. The economy is not back on track, the labor market is bad and salaries are being cut. Business analyst Shaun Rein has sent his researchers out, and they did come back with bad news, he tells CNBC.Read More →
China’s consumers are sitting on excess savings of 6 trillion yuan (US$874 billion), but business analyst Shaun Rein sees consumer confidence is pretty low, and they seem unwilling to spend their savings, he tells the South China Morning Post.Read More →
Women account for 70% of the purchases in China’s households, and marketing expert Ashley Dudarenok looks into the 2023 trends for the female consumer at China’s Women’s Day, for the Jing Daily. Most of China’s platforms dive deep into this important segment of consumers.Read More →