Category Archives: consumers

Marketing in China: pick your channels wisely – Ashley Dudarenok

China offers brands a wide range of channels to get to their consumers, but picking those channels should be done selective, says marketing veteran Ashley Dudarenok, especially when your budgets are tight, she explains at Marketing-interactive.

China women lack leverage in both politics and salaries – Zhang Lijia

Women in China might be regaining some tracking in the economy, they are still lacking political leverage and earn on average less than men, says author Zhang Lijia at Wion. “According to Zhang, if China wants to improve the lives of women, it will first need to accord them equal status in society and politics.”

The battle to sell China inside your company – Ashley Dudarenok

The battle of selling China internally in your larger company is still a struggle, says marketing expert Ashley Dudarenok, at her daily vlog. Heads of China operation feel lonely as they have to explain their headquarters how China works. Outdated views on China, and a global marketing department unwilling to adapt their material to China are just some of their problems.

Why China is important for brands and their marketing – Matthew Brennan

China has not only the largest group of online consumers but also a fully different digital ecosystem compared to the rest of the world. Digital veteran Matthew Brennan explains why the rest of the world needs to learn from China.

China brands looking for more synergy – Ben Cavender

In a new trend, China brands are looking to cross traditional borders, seeking more synergy, says retail expert Ben Cavender to the China Daily. “Part of the challenge is in making the product meaningful to consumers,” said Cavender.

Travel startups have a hard time in China – William Bao Bean

A dramatic consolidation has made life tough for all startups in China, including those focusing on travel, says William Bao Bean, the managing director of the Chinaccelerator, China’s first and leading startup accelerator based in Shanghai, to Phocuswire. Opportunities he still sees for the fast-growing number of outbound Chinese tourists.

How to stand out as a vlogger in China? – Ashley Dudarenok

Marketing veteran Ashleys Dudarenok talks to successful vlogger Susie Hu about the competitive vlogging ecosystem on mainland China, where large numbers of would-be online celebrities try to join. What is your core value? How can you stand out among the competition and what are the most successful platforms?

Peppa Pig in the Chinese New Year – Ashley Dudarenok

Marketing veteran Ashley Dudarenok explains how the rebellious Peppa Pig, once denounced by the government as a “gangster” became one of the more popular symbols in the just started Year of the Pig.

How to bargain at a China market – Ashley Dudarenok

Bargaining at Chinese markets is a show, explains marketing veteran Ashley Duranenok at her daily vlog, and she gives some basic rules. “Always stay in your role,” is a key one.

Luxury brands got it wrong on Douyin – Ashley Dudarenok

Luxury brands jumped on Douyin, a hip short video app that is popular among China’s young social media users, that has even been called the WeChat for luxury goods. Wrong, very wrong, says marketing veteran Ashley Dudarenok to the Jing Daily.