Blue-collar workers in China have started to make a lot of money, but are mostly ignored as a force in domestic consumption, says business analyst Shaun Rein, author of The War for China’s Wallet: Profiting from the New World Order to CGTN from Shanghai. The focus is on billionaires or youngsters, but the fast emerging wealthy blue-collar workers are forgotten, he argues.
Category Archives: consumers
Where do they go to, where do they stay. The travel industry is eagerly looking at the luxury traveler from China. The latest Hurun Chinese Luxury Traveller report shows some answers: they increasingly go for luxury homes instead of hotels, says Hurun chairman Rupert Hoogewerf to the South China Morning Post.
The Euromonitor divided up China’s luxury consumers into five categories, to make life easier for marketers selling to them. Marketing veteran Ashley Dudarenok, author of Unlocking the World’s Largest E-market: A Guide To Selling on Chinese Social Media, applauds the effort, but thinks the market in China is more complicated than that, she tells in the Jing Daily.
Once Apple’s iPhone was a much-wanted device for the picky Chinese consumers. But those glamorous days are over as domestic brands offer more than their US competitor, says branding analyst Ben Cavender to Patently Apple.
11.11 is Alibaba’s Single’s Day, an annual online shopping festival and marketing expert Ashley Dudarenok explains where it is coming from. Last year Alibaba had a turnover of US$25 billion, while competitor JD claimed US$19 billion for the 11-day festival. Ashey on the power of data.
Short entertaining videos of 15-30 seconds were hot in China a few years ago, says vlogger and marketeer Ashley Dudarenok on her vlog, but the internet population is moving to a long format, that is three minutes. Viewers really want to be part of your life, she says.
The Chinese government tries to shift its economy from investment-driven towards consumption, with considerable success. And the outside world is equally seeing the consumption power of the Chinese, as they travel more than ever, and spend per head more than tourists from any other country.
But tapping into that huge spending power is not always easy, and is driven by the often hard-to-predict habits of Chinese consumers, policies by the government and the powerful social media. Experts at the China Speakers Bureau are happy to give your efforts direction.
Tariffs in the ongoing trade war are taxes, so it is unavoidable consumer prices will go up, says financial analyst Victor Shih, author of Factions and Finance in China: Elite Conflict and Inflation, at The Point. Some increases might be taken by the distributors, and consumers are not yet worried because the US economy is now doing very well, Shih says. But that could change in the months to come when the effects of the trade war kick in.
Marketing veteran Ashley Dudarenok explains on her daily vlog why thinking that China is cheap is a misconception. Picky Chinese consumers like to consume, but not necessarily what you have…
China has changed its income tax for the first time in seven years, beneficial for the lower income groups, and less for the high earner. Financial analyst Sara Hsu discusses the purpose: more spending might be a motive, but as aging and health care costs loom, many might opt for saving, she says at CGTN.