Brand expert, Prophet senior partner and ex-JWT veteran Tom Doctoroff unveiled “three golden rules for marketing in China” at Mumbrella360 Asia. Doctoroff said brands need to understand the Confucian “tension” between climbing social hierarchy and protecting oneself from social or economic failure.
Category Archives: consumers
Gone are the days when China’s consumers formed herds for their purchases. Whether is is for jewelry or trips abroad stressing individuality of consumers if key to be successful as a brand, says branding expert Ben Cavender to the China Daily.
The long-awaited third book by Shaun Rein The War for China’s Wallet: Profiting from the New World Order is now available on Amazon. After two earlier bestsellers, Shaun Rein now focuses on the fast-changing playing field for foreign companies to make their operation work in China.
The top-2 e-commerce players Alibaba and JD.com accused each other of cooking the turnover they recorded at China’s Single’s Day. Business analyst Shaun Rein would not believe either of them, he tells the Sixth Tone.
Alipay, WeChat and Android are top brands, the Chinese consumer could not live without, says a recent report. Looking at brands works in China pretty different from the rest of the world, says branding expert Tom Doctoroff in the South China Morning Post. “There is no way in America that you are going to have PayPal [the western equivalent of Alipay] to rank No. 1,” Doctoroff says.
The autumn Golden Week is over and business analyst Ben Cavender looks at the trends among high-spending Chinese travellers. Unique places, convenience and safety top the agenda’s of Chinese tourists, he tells in CNBC.
A growing movement of consumers buys less, but focus on experiences. And, surprisingly, Chinese consumers follow that minimalistic trend, says Shanghai-based business analyst Shaun Rein in Knowledge CKGSB.
China is not having one internet apart from the rest of the world, but two, tells internet expert Matthew Brennan. Both Tencent and Alibaba have their own ecosystems, and they do not talk to each other. When dealing with China’s internet, you need to deal with both, he tells.
China single’s day (28 August) triggered off a range of commercial activities. Business analyst Shaun Rein looks on AFP at the industries focusing on this attractive target group. Women play a key role in consumer spending, he says.
Bike sharing has met mixed reactions in China, including Beida professor Paul Gillis, who wondered earlier this year whether the investments made business sense, while they are already expanding internationally. The business case still has to be proven, Paul Gillis now admits on North Carolina Public Radio, bike sharing has changed his urban life for the better.