Growing used to be easy for Tencent and other Chinese IT giants, as mobiles proliferated and consumers got used to the internet. But, as the limited growth by Tencent showed last week, the company has to diversify its key games asset into other industries and global expansion, says Tencent watcher Matthew Brennan to the South China Morning Post.
Category Archives: consumers
Getting traction from Chinese consumers is increasingly becoming harder for brands. Prada has been investing in its relationship, but has a hard time to become relevant again for their key…
Shaun Rein, Shanghai-based author of the bestseller, The War for China’s Wallet: Profiting from the New World Order, has for a long time been a bull on China’s economy. But now he sees the labor market going downhill, and consumer appetite following suit, he tells in Forbes.
WeChat is one of the largest social platforms in the world, and an example of what Facebook CEO Mark Zuckerberg wants to do with his platform. WeChat expert Matthew Brennan is one of three avid WeChat users explaining to the Jing Daily what WeChat means for his daily life, including their mini-programs.
China offers brands a wide range of channels to get to their consumers, but picking those channels should be done selective, says marketing veteran Ashley Dudarenok, especially when your budgets are tight, she explains at Marketing-interactive.
Women in China might be regaining some tracking in the economy, they are still lacking political leverage and earn on average less than men, says author Zhang Lijia at Wion. “According to Zhang, if China wants to improve the lives of women, it will first need to accord them equal status in society and politics.”
The battle of selling China internally in your larger company is still a struggle, says marketing expert Ashley Dudarenok, at her daily vlog. Heads of China operation feel lonely as they have to explain their headquarters how China works. Outdated views on China, and a global marketing department unwilling to adapt their material to China are just some of their problems.
China has not only the largest group of online consumers but also a fully different digital ecosystem compared to the rest of the world. Digital veteran Matthew Brennan explains why the rest of the world needs to learn from China.
In a new trend, China brands are looking to cross traditional borders, seeking more synergy, says retail expert Ben Cavender to the China Daily. “Part of the challenge is in making the product meaningful to consumers,” said Cavender.
A dramatic consolidation has made life tough for all startups in China, including those focusing on travel, says William Bao Bean, the managing director of the Chinaccelerator, China’s first and leading startup accelerator based in Shanghai, to Phocuswire. Opportunities he still sees for the fast-growing number of outbound Chinese tourists.