Category Archives: consumers

How China’s state and consumer wallets relate – Shaun Rein

China is using its growing state power to put pressure on other countries and companies, but it is not only the government, argues business analyst Shaun Rein, author of The War for China’s Wallet: Profiting from the New World Order. The government has become very sophisticated in using also the consumer wallets to put pressure on foreign brands and tourist destinations, he tells The Diplomat.

How Starbucks conquered a tea-drinking nation – Tom Doctoroff

Starbucks opened its largest outlet last week in Shanghai, and is moving from US to China as its largest operation. Marketing guru Tom Doctoroff looks at the strategy of the US coffee retailer who entered a tea-drinking nation, and gained tracking few foreign companies got, he explains in IdealsShanghai. “A Houdini act of Marketing”.

Bike-sharing: only at the start of their development – Jeffrey Towson

Bike-sharing companies in China had a rough year, combining huge investments and limited returns. Smaller ones went bankrupt and market leaders Mobike and Ofo are rumored to discuss a merger. Peking University investment professor Jeffrey Towson still see enough room for success, he tells the South China Morning Post.

Will bike-share firms merge? Not yet – Jeffrey Towson

Will Mobike and Ofo, China’s largest bike-sharing companies merge, like car-sharing firm did in the past? Not yet, says Peking University professor Jeffrey Towson. International expansions goes well, capital is freely available, and a crippling price war has not yet emerged, he argues.

“The War for China’s Wallets” now available – Shaun Rein

Shaun Rein’s long-awaited new book The War for China’s Wallet: Profiting from the New World Order is now available at Amazon and possible a bookstore near you. “This book covers more geopolitics than my previous two books and looks at how China is cementing its power through economic carrots/ initiatives like One Belt One Road and by punishing countries like Norway and companies like Lotte that do not follow its wants politically. The book looks at how China is dealing with Southeast Asia, the Korean Peninsula, the Middle East, and how the US needs to respond,” he writes at the publisher’s website. 

Multinationals: losing to local brands – Shaun Rein

Multinationals are increasingly losing markets to local competitors, says business analyst Shaun Rein, author of The War for China’s Wallet: Profiting from the New World Order to Bloomberg, and founder of the China Market Research Group. “Multinationals underestimated local competition,” said Shaun Rein.

The golden rules of marketing in China – Tom Doctoroff

Brand expert, Prophet senior partner and ex-JWT veteran Tom Doctoroff unveiled “three golden rules for marketing in China” at Mumbrella360 Asia.  Doctoroff said brands need to understand the Confucian “tension” between climbing social hierarchy and protecting oneself from social or economic failure.

Brands should stress individuality – Ben Cavender

Gone are the days when China’s consumers formed herds for their purchases. Whether is is for jewelry or trips abroad stressing individuality of consumers if key to be successful as a brand, says branding expert Ben Cavender to the China Daily.

The War for China’s Wallets – Shaun Rein

The long-awaited third book by Shaun Rein The War for China’s Wallet: Profiting from the New World Order is now available on Amazon. After two earlier bestsellers, Shaun Rein now focuses on the fast-changing playing field for foreign companies to make their operation work in China.

Manipulating figures, part of the Single’s Day game – Shaun Rein

The top-2 e-commerce players Alibaba and JD.com accused each other of cooking the turnover they recorded at China’s Single’s Day. Business analyst Shaun Rein would not believe either of them, he tells the Sixth Tone.