Category Archives: consumers

How to stand out as a vlogger in China? – Ashley Dudarenok

Marketing veteran Ashleys Dudarenok talks to successful vlogger Susie Hu about the competitive vlogging ecosystem on mainland China, where large numbers of would-be online celebrities try to join. What is your core value? How can you stand out among the competition and what are the most successful platforms?

Peppa Pig in the Chinese New Year – Ashley Dudarenok

Marketing veteran Ashley Dudarenok explains how the rebellious Peppa Pig, once denounced by the government as a “gangster” became one of the more popular symbols in the just started Year of the Pig.

Fintech experts at the China Speakers Bureau (updated)

From a cash country, where transactions were done by moving plastic bags with money between bank branches, China has turned into a leading force in fintech or financiel technology. Mobile payment are standard. Bitcoins and blockchain technology found in China early adopters. Social media have – more than anywhere in the world – adopted payment systems to facilitate online trade.

How to bargain at a China market – Ashley Dudarenok

Bargaining at Chinese markets is a show, explains marketing veteran Ashley Duranenok at her daily vlog, and she gives some basic rules. “Always stay in your role,” is a key one.

Luxury brands got it wrong on Douyin – Ashley Dudarenok

Luxury brands jumped on Douyin, a hip short video app that is popular among China’s young social media users, that has even been called the WeChat for luxury goods. Wrong, very wrong, says marketing veteran Ashley Dudarenok to the Jing Daily.

How can brands reach China’s slash generation – Tom Doctoroff

Social engagement has changed the Post-’95 generation in China beyond recognition. China veteran Tom Doctoroff dives into the ways brands can reach this complicated “slash generation” for Mumbrella Asia. How a new generation walks away from traditional conventions.

China tech firms withdraw from CES Las Vegas – Shaun Rein

The US-China trade war has another casualty: the CES consumer electronics trade show in Las Vegas, says business analyst Shaun Rein, author of The War for China’s Wallet: Profiting from the New World Order to the South China Morning Post.

How Apple suffers from China’s downturn – Shaun Rein

Apple was already losing ground to domestic mobile phone makers, but the economic downturn and patriotism towards Huawei will make the US giant even more vulnerable, says business analyst Shaun Rein, author of The War for China’s Wallet: Profiting from the New World Order to the BBC.

Forbidden City brand management ‘chaotic’ – Shaun Rein

Beijing’s Forbidden City tried to follow international cultural centers by developing itself as a brand. But business analyst Shaun Rein, author of The War for China’s Wallet: Profiting from the New World Order, wonders if the effort has been very successful, he says in the South China Morning Post.

The rise of China as a superpower – Ian Johnson

Pulitzer prize winner Ian Johnson, author of The Souls of China: The Return of Religion After Mao, addresses the change China went through over the past twenty years, beyond the poor cliches we often look at. How the country became more important military, as a consumer heaving, but also developing cultural values that were believed to be missing.