WeChat, Tencent’s mobile platform, is now reaching 900 million users in China, and in four year time it has become an indispensable tool for anybody living in the country, says WeChat expert Matthew Brennan at InTheBlack. “WeChat is not a social media. Think of it as an operating system for your life in China’,” says Brennan.
Category Archives: consumers
Chinese consumers love to follow their friends’ recommendations for buying, and with a mobile at hand, social commerce has become a leading force, says business analyst Shaun Rein and author of…
The recent US$ 620 million purchase of Australian vitamin company Nature’s Care by Chinese investors made other firms in the industry wonder what their chances are for a similar deal. “There is a lot of room for growth in China,” says business analyst Ben Cavender to Reuters.
When Tencent started during the 2014 CCTV New Year show to promote giving red envelopes online, few realized it was the successful kick-off what is now known as WeChat Pay, says WeChat expert Matthew Brennan to the JingDaily. Some luxury brands did not like the concept though: “The idea of a discount communicates value and is generally not an incentive that luxury brands want to be associated with.”
“Chief Insight Officer” Tom Doctoroff explains change and consistency of China’s consumers in a fast digitalizing world at China Connect Paris 2018. “Basic motivations remain the same.” Doctoroff is author of What Chinese Want: Culture, Communism, and China’s Modern Consumer.
The trade war between China and the US is heating up, raising fears for a political backlash against US firms in China. Business analyst Ben Cavender feels it will vary very much according to the position of companies in China, he tells Reuters.
For foreign brands working on the China market is tough, says business analyst Shaun Rein, author of The War for China’s Wallet: Profiting from the New World Order. They can both over-localized and under-localize, he tells Hicom-Asia. Some of the pitfalls for foreign companies.
Much attention goes to the epic battle between China’s internet giants Alibaba and Tencent. But WeChat expert Matthew Brennan does not see why one of their payment systems, Alipay and WeChat Pay, should defeat the other. He sees room enough for both, he tells That’s Magazine.
Cash was king, not so long ago in China. But as wealth and the middle class increased, mobile payments had an advantage, says business analyst Ben Cavender. Because other payment tools like cards did not have a solid footprint, eager smartphone users adopted mobile payments quickly, he tells That’s Magazine. But: “Realistically, I don’t think cash will go away entirely, but it will certainly be relegated to a less important role.”
When brands enter China, they not only have to figure out what their demanding customers want, but also have a good look at politics, argues business analyst Shaun Rein, author of The War for China’s Wallet: Profiting from the New World Order, in a wide-ranging interview at Knowledge CKGSB.