Luxury brands jumped on Douyin, a hip short video app that is popular among China’s young social media users, that has even been called the WeChat for luxury goods. Wrong, very wrong, says marketing veteran Ashley Dudarenok to the Jing Daily.
Category Archives: consumers
Social engagement has changed the Post-’95 generation in China beyond recognition. China veteran Tom Doctoroff dives into the ways brands can reach this complicated “slash generation” for Mumbrella Asia. How a new generation walks away from traditional conventions.
The US-China trade war has another casualty: the CES consumer electronics trade show in Las Vegas, says business analyst Shaun Rein, author of The War for China’s Wallet: Profiting from the New World Order to the South China Morning Post.
Apple was already losing ground to domestic mobile phone makers, but the economic downturn and patriotism towards Huawei will make the US giant even more vulnerable, says business analyst Shaun Rein, author of The War for China’s Wallet: Profiting from the New World Order to the BBC.
Beijing’s Forbidden City tried to follow international cultural centers by developing itself as a brand. But business analyst Shaun Rein, author of The War for China’s Wallet: Profiting from the New World Order, wonders if the effort has been very successful, he says in the South China Morning Post.
Pulitzer prize winner Ian Johnson, author of The Souls of China: The Return of Religion After Mao, addresses the change China went through over the past twenty years, beyond the poor cliches we often look at. How the country became more important military, as a consumer heaving, but also developing cultural values that were believed to be missing.
Consumers from China are spending less, and certainly luxury brands in the US will feel the downturn at least in the short run, says luxury consumer expert Ben Cavender to AP. Tighter visa restrictions under President Donald Trump also make it harder for Chinese shoppers to get to the United States.
Who to turn for advice to now US president Donald Trump seems to be heading for a trade war with China – and the rest of the world? A few experts at the China Speakers Bureau have started to make sense out of the erratic behavior of the leader of the world’s largest economy. Making sense out of what the world’s second-largest economy will do will only be slightly easier.
Chinese media got orders to avoid bad news on the economy, but according to financial analyst Sara Hsu, signs indicate that China is unofficially in a recession. Spending has gone down despite encouragement from the government to spend more.
Dolce&Gabbana was the latest fashion brand to feel the growing power of picky Chinese consumers, but it will certainly not be the last one, says consumer analyst Ben Cavender to the New York Times. “The reality is this is probably going to kill growth for them,” he said on D&G.