Category Archives: consumers

All marketing in China has to be playful – Ashley Dudarenok

What content works in China in 2019? All retail in China has to be entertainment, says marketing expert Ashley Dudarenok. Everything has to be playful.

Experts on the US-China trade war at the China Speakers Bureau

The official trade war between the US and China seems to be entering its end game. But that does not mean the hostilities will end. Making sense out of what the world’s first and second-largest economies will do will only be slightly easier. A few speakers at our office might be able to help you out.

New optimism hits China’s economy – Ashley Dudarenok

China veteran Ashley Dudarenok notices an upswing in the mood about China’s economy, she tells in her daily vlog. Prospects for the trade agreement between China and the US look good. Financial reforms, including a reduction of the VAT is in the pipeline, and president Xi Jinping supports more than ever private companies. 

How WeChat is turning to e-commerce – Matthew Brennan

Fighting Alibaba on e-commerce is a tough struggle, but Tencent’s WeChat is clearly delivering on improving its shopping environment, even when it does not beat Alibaba, says Tencent watcher Matthew Brennan to TechNode.

Still room for premium retail in China – Ben Cavender

A glut in big cities and some high-profile failures like Mark&Spencer have raised doubts on the growth possibilities in China for premium retail brands. But there is still room for growth, if you pick your locations right, says retail expert Ben Cavender to the China Daily.

Stellar growth over for Tencent – Matthew Brennan

Growing used to be easy for Tencent and other Chinese IT giants, as mobiles proliferated and consumers got used to the internet. But, as the limited growth by Tencent showed last week, the company has to diversify its key games asset into other industries and global expansion, says Tencent watcher Matthew Brennan to the South China Morning Post.

Prada tries to become again relevant for the China consumer – Ben Cavender

Getting traction from Chinese consumers is increasingly becoming harder for brands. Prada has been investing in its relationship, but has a hard time to become relevant again for their key…

Labor market is down, and consumer market follows – Shaun Rein

Shaun Rein, Shanghai-based author of the bestseller, The War for China’s Wallet: Profiting from the New World Order, has for a long time been a bull on China’s economy. But now he sees the labor market going downhill, and consumer appetite following suit, he tells in Forbes.

A day in the life of a WeChat user – Matthew Brennan

WeChat is one of the largest social platforms in the world, and an example of what Facebook CEO Mark Zuckerberg wants to do with his platform. WeChat expert Matthew Brennan is one of three avid WeChat users explaining to the Jing Daily what WeChat means for his daily life, including their mini-programs.

Marketing in China: pick your channels wisely – Ashley Dudarenok

China offers brands a wide range of channels to get to their consumers, but picking those channels should be done selective, says marketing veteran Ashley Dudarenok, especially when your budgets are tight, she explains at Marketing-interactive.