Category Archives: consulting

Personal branding: how to become a thought leader in social media – Ashley Dudarenok

China-vlogger Ashley Dudarenok explains at Malaysian TV how China changed her, and how she developed into a personal brand, working at social media. And of course: Much about the new retail, e-commerce and developing opportunities in China.

Less bling, more consumption in China – Tom Doctoroff

Marketing guru Tom Doctoroff denies stories about a downgrade of consumption in China, as some assume. There is less bling in the bigger cities, but the rest of the country sees more consumption as people just get enough income to start consumers, he tells at CGTN.

Tencent’s investment strategy disclosed – Matthew Brennan

Tencent’s investment strategy is mostly a black box, where observers try to find a red line by looking at what the internet giant is doing. Tencent analyst Matthew Brennan got the unique possibility to discuss those issues with Tencent Investment Partnership Manager, Li Zhaohui, and published a translation on China Channel.

The threat for Tencent: competitors like Bytedance – Matthew Brennan

China’s internet giant Tencent had a rocky week with less than stellar quarterly figures and a government ban of a successful game. But while Tencent keeps on doing well, English language media have missed a major threat for Tencent, says internet expert Matthew Brennan on his China Channel website. Competitors like Bytedance and Tik Tok undermine the giant, he says.

WeChat: huge and still growing – Matthew Brennan

Tencent’s WeChat has become the largest national platform in China. But despite its one billion monthly active users, the platform is only starting to grow and monetize its base, for example by using its mini-WeChats, says WeChat expert Matthew Brennan to the South China Morning Post.

The China take on digital transformation

Digital transformation is key in the planning of companies, governments and individuals, as the world is changing beyond recognition. But for the world outside China it often remains unclear how the most innovative country is going to influence their digital future. 

Speakers at the China Speakers Bureau can help you to make sense out of this often disruptive change of the world. Here we bring together a group of leading experts on China and how its digital transformation is going to change the world outside China too.

How emerging markets turn around the product lifecycle – Harry Broadman

Emerging markets have turned around the traditional view on the product lifecycle, as multinational knew them, argues Harry Broadman in his speech on innovation and entrepreneurship. No longer is the US the birth ground of new ideas, who then spread to emerging economy, but innovation from emerging countries conquer the world in its own right.

Marketing experts at the China Speakers Bureau

Selling your products to Chinese consumers has not become easier over the years, even now a larger part of them has more to spend. Fierce competition, limited access to the internet, strict government regulations and very different consumer taste are just a few of the barriers for foreign companies to succeed in China.

At the China Speakers Bureau, we can offer you a range of experts able to help you take those barriers. Are you interested in having one of them? Do get in touch, so we can help you to identify the right expert for dealing with your problem.

Wrong wishful thinking: the US is winning the trade war – Harry Broadman

US media tend to frame their stories by dividing the world into winners and losers. In the US-China trade war they have declared the US the winner, for all the wrong reasons, writes political analyst Harry Broadman in Forbes. In this case, the media framing is creating a dangerous and wrong myth, he writes.

Too much capital hurts the quality of China startups – William Bao Bean

A massive inflow of capital for startups has a negative influence on the market in China, says William Bao Bean, managing director of the Chinaccelarator in US News. VC’s are under pressure to deliver to their shareholders, and that makes them less picking in selecting startups.